Suhera Rayyan

Finance & Data Analytics graduate with a 9.19 CGPA and CFA Level 1 candidacy, combining academic rigour with 5+ years of hands-on entrepreneurial experience managing order operations and end-to-end business finances. Proven ability to build and scale ventures, lead cross-functional teams, and deliver measurable outcomes in fast-paced environments and manage cash flow, drive revenue growth through data-driven marketing, and lead operational teams. Seeking to contribute analytical rigour and entrepreneurial thinking to a high impact role in finance, consulting and business strategy.

Founder & CEO at Scrunchie House (2021-01 – 2026-12)

Founded and scaled an e-commerce business to 300,000+ orders shipped pan-India, demonstrating full ownership across operations, logistics, and finance.

• Oversaw all financial transactions, budget allocation, and cash flow management for a 5-year venture, independently managing vendor payments and cost controls.
• Recruited and managed a team of employees, designing internal processes that supported business scaling and improved operational efficiency.
• Grew revenue by 15–20% through data-driven digital marketing campaigns, optimising channel spend allocation across platforms.

Manager at Airbnb (2025-01 – 2026-12)

Independently managed end-to-end operations of a short-term rental property including pricing strategy, guest relations, and vendor coordination over 12 months.

• Handled all financial transactions, booking revenue, and expense tracking, maintaining accurate cash flow records for the property.
• Implemented dynamic pricing strategies to optimise occupancy and maximise rental yield on the platform.

Marketing Head at TedxStAloysius (2025-01 – 2025-12)

• Designed and executed multi-channel marketing campaigns that drove a 10% increase in sales of tickets.
• Directed brand strategy and content planning, translating market insights into campaigns that measurably grew audience reach and engagement.

Business Development Intern at Vseek Ventures (2024-01 – 2024-12)

• Managed a portfolio of 5 client accounts, supporting business development activities and maintaining client communication to ensure relationship continuity.
• Contributed to lead generation and cold calling, gaining hands-on exposure.

Bachelor of Business Administration in Finance and Data Analytics – St. Aloysius College (Autonomous) (2022-08 – 2025-05)