Dynamic and result-oriented Marketing Professional with over 16 years of experience
Dynamic and result-oriented Marketing Professional with over 16 years of experience driving sustainable financial gains and market share growth. Proven expertise across FMCG, Cosmetics, and Wellness sectors. Adept at transforming corporate potential into high-performing marketing strategies, leading cross-functional teams, and managing national and regional operations.
BTL Head – Marketing Department (All India) - Oshea Herbals Pvt. Ltd. - National (Pan-India)
(2025-12)
Head the pan-India Below-The-Line (BTL) marketing strategy to maximize on-ground visibility and retail engagement.
Promotion Manager – Marketing Department (East) - Kokuyo Camlin Ltd. - Eastern Zone
(2024-05 - 2025-11)
Managed regional promotional events, school activation programs, and trade marketing interventions across the Eastern states.
Manager Marketing (East) - Kolis Foods Pvt. Ltd. - Eastern Zone
(2022-08 - 2024-04)
Spearheaded FMCG food portfolio marketing, competitive analysis, and local consumer-connect programs.
Manager Marketing - Anmol Healthcare Pvt. Ltd. - West Bengal & East India
(2020-07 - 2022-07)
Led brand-building operations and localized marketing strategies to capture target market share during key seasons.
Trade Marketing Analyst (Manager Grade) - Annapurna Group - West Bengal & East India
(2018-07 - 2020-07)
Analyzed market performance data, tracked competitor moves, and generated structured ROI reports for senior management (MD / NMM / ZSM).
Area Trade & Marketing Manager - VLCC (Wellness Division) - West Bengal & Bhubaneswar (Odisha)
(2015-09 - 2018-06)
Established regional trade marketing pipelines and visibility drives for the healthy foods and wellness segment.
Trade Marketing Manager - UCL – P&G (Retail Channel Partner) - West Bengal & East India
(2013-04 - 2015-08)
Collaborated on international brand portfolios to streamline distributor networks and implement high-volume trade promotions.
Senior Executive - Win Medicare (Cosmetics Division) – REVLON - East India & Nepal
(2005-02 - 2013-03)
Managed ground-level retail branding, beauty advisor training, and promotional counters across major beauty hubs and international territory (Nepal).
MBA - Marketing (Specialization in Marketing & Branding) - ABMS, Kolkata (2013)
Bachelor of Commerce - B.Com - Calcutta University (1995)
