Marketing Manager – Kothari Hosiery Ltd, Kolkata, Sep 2019 – Present
- Led ₹34 Cr revenue growth through seasonal GTM strategies, brand campaigns, and channel-specific marketing for major retail accounts.
- Drove buyer engagement using data-backed market insights, improving product positioning and sample-to-order conversions by 22%.
- Managed a 10+ member team across marketing, merchandising, and sourcing to ensure 98% OTIF delivery and campaign alignment.
- Executed retail-specific assortment planning with buyers like Reliance, Westside, and Max, aligned to consumer behaviour and trend cycles.
- Orchestrated visual marketing initiatives and in-store strategies to boost brand recall and shelf conversion.
- Built marketing dashboards to monitor category performance and inform strategy adjustments in real time.
- Reduced sourcing costs by 5% through optimized vendor negotiations and procurement planning.
- Integrated T&A milestones with marketing rollouts to streamline production flow and reduce lead time delays by 15%.
Senior Merchandiser (Marketing Specialist) – Kothari Hosiery Ltd, Kolkata, Apr 2012 – Aug 2019
- Executed marketing-aligned merchandising plans across multiple apparel categories, driving timely product drops for key retail partners.
- Collaborated with buyers on pricing, assortment, and product launches, ensuring alignment with trend cycles and sales windows.
- Streamlined T&A processes to support campaign-driven production schedules, improving on-time order delivery by 20%.
- Led fit and sample approvals while coordinating with design, QC, and production teams to meet marketing timelines.
- Guided junior team members on campaign execution, order planning, and retail communication.
- Managed sourcing for key materials in sync with seasonal product positioning and brand priorities.
Senior Merchandiser (Marketing Executive) – Green Orbit Apparels Pvt Ltd, Kolkata, Jun 2009 – Mar 2012
- Coordinated with design and sampling teams to translate buyer briefs into trend-aligned, market-ready collections.
- Handled daily buyer communication and approvals to support timely product launches and retail marketing cycles.
- Collaborated on sourcing and costing to ensure margin-friendly assortments that met brand expectations and timelines.
- Aligned production timelines with seasonal campaigns and ensured quality readiness for bulk dispatch.
- Delivered for brands like U.S. Polo, Roca wear, and Pantaloons, maintaining strong buyer satisfaction.
Assistant Merchandiser (Marketing Executive) – Sreeniwas Exports, Kolkata, Jan 2009 – Jun 2009
- Assisted in sample development, fabric coordination, and order tracking to support timely buyer deliveries.
- Supported merchandising team in executing product specs aligned with seasonal buyer requirements.
- Maintained sourcing records and production follow-ups to ensure alignment with campaign deadlines.
- Observed key QC stages and contributed to smooth pre-shipment readiness.
Junior Merchandiser – Designer Exports, Kolkata, Jan 2007 – Jan 2009
- Supported merchandising activities including sample dispatch, production follow-ups, and vendor coordination.
- Maintained communication logs and order trackers to assist senior merchandisers with timely updates.
- Assisted in sourcing trims and fabrics for ongoing orders, ensuring materials met buyer specifications.
- Gained hands-on exposure to basic garment production, quality checks, and shipment handling.
