Sukrity Roy Chowdhury

Results-driven Business Analyst with experience in sales performance analysis, stakeholder management, and data-driven decision support across multi-zone within company operations. Skilled in translating complex business data into actionable insights using Excel, Power BI, SQL, and Python. Adept at GAP analysis, management dashboards, and cross-functional collaboration from field reps to senior leadership.

Business Analyst - Gainwell Commosales Pvt. Ltd. (Tractors India)

• Conducted business analysis across 8 national zones by engaging with Sales Reps, Zonal Managers, Zonal Heads, and MBDs to collect data and surface actionable insights for senior leadership.
• Led GAP analysis using advanced Excel to benchmark performance against industry metrics, funnel ratios, and historical activities — identifying training needs and marketing gaps across regions.
• Built Power BI dashboards to visualize sales KPIs and trends; produced holistic P&L and performance reports presented directly to management for strategic planning.
• Collaborated with HR to develop team resourcing plans aligned to business needs; managed daily stock operations via SAP ECC production.

Business Analyst Intern - Outlook Group

(2022-06 - 2022-08)

• Built Tableau dashboards to visualize historical sales data, uncovering trends and outliers to support strategic decisions.
• Developed a 5-year sales forecasting model using Python regression and Excel on 3 years of baseline data, incorporating exogenous features for accurate volume projections.

Market Research Intern - Tech Era

(2022-01 - 2022-02)

• Designed customer surveys for primary market research and executed multi-channel digital marketing campaigns; met assigned sales targets through structured lead follow-up.

MBA - Business Analytics & Marketing - IEM, MAKAUT (2021 - 2023)

B.Sc. - Zoology - Barasat Government College, WBSU (2015 - 2020)