Sumedha

Communications and Public Relations professional with 2 years of experience across agency PR and journalism. Skilled in integrated communications, brand storytelling, thought leadership building and profiling, content strategy, and media relations across print, digital, and social media platforms. Secured 200+ Tier-1 media placements across healthcare, technology, retail, government, lifestyle and F&B sectors in PAN India and regional media.

Worked across 5+ brands in healthcare, B2B & B2C technology, retail and hospitality, government, F&B, fashion, and lifestyle.

Executive - Public Relations - DENTSU CREATIVE - Bangalore, India

(2024-11)

Executed integrated communication programmes across B2B & B2C technology, retail, F&B, healthcare and government mandates, generating 200+ Tier-1 media placements and supporting campaigns reaching over 5 million consumers. Contributed to NBDs to national brands such as HCG, Cashfree, Chevron, Simple Energy, Hostel Co, Kludi, DesignCafe, BIAL, Wonderla

• Secured 200+ Tier-1 media placements
• Supported marquee government & industry mandates and events
• Supported 10+ new business pitches
• Generated ₹1 crore+ PR value on the Papa John's relaunch
• Worked with national media, influencers and government stakeholders
• Developed press releases, media kits, leadership profiling, award submissions and communication assets
• Built relationships with over 30 journalists across technology, business, city and feature journalists, resulting in a 20% increase in earned media coverage

Correspondent - CITY HIGHLIGHTS - Bangalore, India

(2024-02 - 2024-11)

• Reported on civic affairs, public policy and community issues
• Produced feature stories, opinion pieces and news reports
• Collaborated with reporters to develop impactful story angles
• Edited articles ensuring editorial quality and publication standards

Journal Editor, Publication Assistant - IMATIZ TECHNOLOGIES - Bangalore, India

(2022-11 - 2024-01)

• Assisted in the editorial management of academic and technical research by coordinating manuscript submissions, communicating with authors and reviewers, and overseeing document formatting and compliance with style guidelines
• Edited and proofread scholarly research articles, surveys and theses to ensure linguistic clarity, accuracy, and consistency
• Contributed to quality control and timely publication cycles by supporting peer-review workflows and revisions as and when required

Intern - Odanadi Seva Samsthe - Mysore, India

(2023-10 - 2023-11)

Role of Intern under – Analysis of victim case studies and report writing, Investigation, fieldwork for conducting raids and worked with rescue team

Intern - Our Bangalore Newsletter - Bangalore, India

(2022-07 - 2022-07)

Role of Intern under journalistic content creation – writing and editing. Also published features and other written pieces in the publication.

Intern - Manasa Nursing Home and Manasadhara Rehabilitation Center - Shivamogga, India

(2022-05 - 2022-05)

Role of Intern under Clinical Psychology – Detailed case studies, Patient history, Conducting MMSE, observing Counseling sessions and gathering more experience in counselling. Also includes having live helpful conversations with the needy.

Intern - Toyovate - Bitmantis Innovations - Bangalore, India

(2022-01 - 2022-03)

Role of Intern under Research & Content development for Toyovate website, published ghost writings.

MA - Master's in Journalism and Mass communication - BANGALORE UNIVERSITY, JNANA BHARATHI (2023 - 2025)

BA - Journalism, Psychology, English Literature - SURANA COLLEGE, SOUTH-END, BANGALORE (2019 - 2022)

PUC - Science (Physics, Chemistry, Mathematics, Biology) - VIJAYA COLLEGE, BANGALORE (2017-06 - 2019-05)

SSLC - PRARTHANA EDUCATION SOCEITY