Sumeet Kumar

Leading Channel and OEM sales across Punjab, Haryana, Himachal, J&K, and Tricity region Managing a team of three individual to ensure product placement, expansion and brand visibility to generate the revenue targets. Launched Kesseboehmer products in retail segment of Upper North region.

Deputy Regional Manager – Upper North at KESSEBOEHMER INDIA PVT LTD (2024-10 – Present)

• Leading Channel and OEM sales across Punjab, Haryana, Himachal, J&K, and Tricity region
• Managing a team of three individual to ensure product placement, expansion and brand visibility to generate the revenue targets.
• Launched Kesseboehmer products in retail segment of Upper North region.
• Appointed and developed high-potential dealers and channel partners in key cities ensuring product placement and brand visibility
• Devised customized schemes for different areas of the assigned market.
• Conducted targeted training and product demos for dealers, showrooms staff and carpenters to boost product adoption and upselling.
• Negotiated and maintained premium placement in multi brand premium dealer stores

Senior Area Sales Manager at HETTICH INDIA PVT LTD (2024-01 – 2024-10)

• Lead Channel and OEM sales from GT Belt – Haryana.
• Managed a team of three individuals, ensuring high motivation of the team as well as channel partners to deliver healthy ROI.
• Expanded channels with new Distributors for wider market reach.
• Organized business development activities like carpenter/contractor meets, architect meets, brand visibility via branding, to create pull of Hettich Products.
• Ensuring strict adherence to company policies and guidelines along with sales and expansion.

Area Sales Manager at ASSA ABLOY- YALE (2022-07 – 2023-12)

• Oversaw Retail Channel Sales of Yale Products in UP East Region.
• Channel Expansion via new Dealers/Distributors in untapped areas for new business.
• Implemented strategic plans to enhance existing business.
• Increased Yale products visibility through displays and branding initiatives on associate dealers.
• Managed accounts receivables/collections
• New product launch (mortise handles) with strategies and their implementation for wider acceptance of the product.

Assistant Area Manager at HETTICH INDIA PVT LTD (2020-01 – 2022-07)

• Managed Hettich Product sales in Trade as well as OEMs across Ludhiana (Jan 2020 till Dec 2021) and Meerut Belt (Dec 2021 to July 2022).
• Drove sales development, projections, analysis and market strategies.
• Driving marketing and sales functions, strategies for expansion in the assigned area.
• Worked on new product launches, formation and implementation of promotional schemes.
• Enhanced reach and product visibility through promotional activities and CSR initiatives.
• Implementing company's policies and guidelines

Internship at MAPRO FOODS (2019-06 – 2019-07)

• Worked with the ground sales team to understand the sales and distribution of Mapro.
• Interact with the channel partners, namely the retailers and the distributors.
• Promoting products through sampling and interaction with consumers.
• Converting the product sampling into an actual sale

Operations Intern at OYO (2018-12 – 2019-01)

• Worked as operations intern for controlling operations of multiple hotels.
• Ensuring Zero leakage and zero migrations
• Customer interaction and satisfaction.
• Effective utilization of the inventory available.

Internship at SUDHIR GENSETS (2018-01 – 2018-04)

• Worked in assembly department and responsible for assembly operations.
• Analyzed and interpreted data of inventory related to assembly department.
• Worked on improving existing storage techniques used in inventory.
• Worked on Kaizen for time management and process improvements in assembly line.

MBA – Mittal School of Business, Phagwara (2020)

B.Tech – Lovely Faculty of Technology and Sciences (2018)

XII – Shiksha Niketan School, Jammu (2014)

X – Shiksha Niketan School, Jammu (2012)