Sumit Hooda
Technical Architect & Engineer
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About
Result-driven Technical Architect & Engineer with 17+ years of experience in the design and development of data-sensitive, low-latency and high-throughput applications. Extensive experience in AdServer components (Adtech domain), CMS (News media), Mobile Payments & Subscription using Java and Big Data technologies.
Experience
Architect and Lead Developer (Founding team member) at Times Internet Ltd. (TIL) (2017-09 – 2025-12)
M360 (A turnkey publishing, monetisation, engagement and distribution platform, helping publishers create fast-loading websites with seamless added content experience, thereby increasing page-yield and user engagement | 500+ publishers | 60M MAU | 15M PV's daily | @getm360.com)
- Designed and developed a news website rendering service on the Moustache templating framework.
- Designed and developed workflow for the editorial newsroom to write news content.
- Designed and developed a hybrid Rendering engine to render hosted websites and content.
- Designed and led data migration service from the existing news website via RSS/custom feeds or through page crawling.
- Design and lead workflow for building website rendering themes.
Architect and Lead Developer at Times Internet Ltd. (TIL) (2017-09 – 2025-12)
Colombia AdTech Platform (Personalised ad recommendation | 300M users & 15B ad calls monthly)
- Designed and developed a pre-bid feature for AdServer.
- Designed and developed a personalised ad recommendation service based on user view and click history.
- Designed and developed an item processing service for AdServer.
Lead Developer at Times Internet Ltd. (TIL) (2017-09 – 2025-12)
Colombia DMP (Data Management Platform offers centralised data management for ad-serving)
- Designed and developed a data ingestion service that ingests shared data from third-party platforms.
- Designed and developed a user unification service based on PII attributes.
Technology Lead at Infogain (2012-08 – 2017-09)
- Worked on multiple products/projects for multiple clients, including TIL in DMP (Adtech) and Comviva in their mobile payments/subscription solutions.
Sr. Software Engineer at Damyant Software (2011-01 – 2012-08)
- Part of the development team for a mobile payments solution.
Software Engineer at Alston Technologies (2009-02 – 2011-01)
- Part of the development team for the Life Insurance Data Management Portal for Avia Life Insurance.
Education
BSC-IT – Kuvempu University (2009)
Diploma in Software Engineering – NIIT (2007-03)
