Sumit Yadav

Results-driven FMCG Sales & Distribution professional with 4+ years experience in primary sales, secondary sales, distributor sales, team handling, and market-share growth across Agra territory. Consistent 100–120% target achiever at ITC Limited. Expertise in General Trade beat planning, numeric/weighted distribution, HoReCa channel development, and trade-marketing execution. MBA (Marketing & Sales).

Sales Executive - ITC Limited - Agra Territory, Uttar Pradesh

(2025-12)

• Drive primary & secondary sales across FMCG and HoReCa; grew hotel/restaurant client base to 100+ outlets generating ~Rs. 20 Lakhs/month in secondary sales revenue.
• Expand market share through 80%+ outlet coverage, planogram adherence, and brand-visibility execution.
• Manage full distributor sales lifecycle — order cycles, stock rotation, inventory monitoring, and timely claims processing; zero stockout incidents.
• Optimise beat plans and route maps for maximum market penetration; relay competitor intelligence to ASM.

Senior Sales Executive - Paytm Pvt. Ltd. - Agra, Uttar Pradesh

(2023-03 - 2025-10)

• Onboarded 150+ merchants to digital payment ecosystem; exceeded all monthly/quarterly acquisition targets — strong primary sales and B2B sales capability demonstrated.
• Handled and mentored 3 junior field officers; drove productivity through daily CRM reviews and 100% SOP compliance — direct team handling experience.
• Upsold Soundbox Pro, insurance, and MSME loans, boosting revenue per merchant and territory GMV growth.

Sales Executive - ITC Limited - Agra Territory, Uttar Pradesh

(2021-10 - 2023-02)

• Sustained 100–120% primary & secondary sales target achievement Q-o-Q across 100+ retail outlets.
• Appointed and managed distributors — ensured timely order placement, optimal stock rotation, and swift claims settlement, strengthening distributor sales productivity.
• Executed TOT/TOTO agreements, seasonal promotions, and trade-marketing schemes; monitored scheme ROI and reported to regional team, contributing to market share expansion.
• Identified new business opportunities through regular beat visits and competitive market analysis.

Field Sales Intern - Bharti AXA Life Insurance client acquisition, ULIP/term plan pitching, KYC management.

MBA - Marketing & Sales - Eshan College of Management, AKTU (2022-01 - 2024-12)

B.Com - R.B.S. College, Dr. Bhimrao Ambedkar University, Agra (2019-01 - 2022-12)

Intermediate - M.D. Jain Inter College, Agra (2019-01)