Sunayani Mukherjee
Copy and Content Writer
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About
Social Media & Content Strategist with 12+ years' experience across agencies, corporates, and freelance projects. Currently leading social media content strategy and team operations at DashClicks India, driving engagement, visibility, and client success across multi-industry portfolios. Strong expertise in social media strategy, content writing, campaign execution, analytics, client servicing, team leadership, and compliance.
Adept at blending creativity with data-driven insights to deliver measurable business outcomes.
Experience
Social Media Writer Specialist at Dashclicks India Pvt.Ltd (2021-09 – Present)
- Directed multi-platform content strategy across 10+ industries, producing 200+ monthly posts that improved client retention through consistent, brand-aligned messaging.
- Develop and execute weekly/monthly social calendars, ensuring alignment with client KPIs.
- Build and maintain social media playbooks (tone of voice, dos & don'ts, approval workflows, escalation paths, crisis protocols).
- Conduct performance audits, review meetings, and strategy adjustments for optimal outcomes.
- Mentored and managed a team of specialists; implemented structured peer-review and QA processes that cut response time to client queries and approvals by 30%.
- Liaise regularly with clients to present strategies, insights, and optimizations.
- Research hashtags, track insights, handle client queries, and troubleshoot performance issues.
- Recruit and onboard new hires: conduct interviews, review assignments, and train recruits.
- Key Impact: Increased engagement and visibility for diverse client accounts; strengthened team productivity through structured reviews.
Content Writer and Strategist | Corporate Communications at Poonawalla Fincorp Ltd. (Formerly Magma Fincorp. Ltd.) (2019-06 – 2021-09)
- Created corporate communications, CSR write-ups, press releases, and social media content.
- Developed copy for internal communication campaigns, POS collaterals, and event materials.
- Collaborated with design team to conceptualize layouts and messaging.
Freelance Content Writer and Social Media Professional at Multiple Clients (2012-06 – 2019-05)
- Delivered SEO-friendly articles, blogs, web content, ad copies, press releases, and social media content for clients in education, tech, and entertainment.
- Contributed extensively to UpGrad's blog (education, careers, professional development).
- Created social media content buckets and Bengali translations for Zee5 shows (via Digi Osmosis).
- Supported clients with web content, SMS campaigns, infographic copy, and brochure write-ups.
- Edited and reviewed content produced by other writers.
Trainee Reporter at Compare Infobase Ltd (Maps of India) (2010-07 – 2012-05)
Uploaded syndicated news, managed Twitter handle, and wrote original articles
Education
BA ENGLISH HONS in English – Calcutta University (2005 – 2008)
