Sunil Jain

Campaign Performance Lead - WS Audiology

(2024-01)

Lead end-to-end B2B digital marketing campaigns, including account-based and opportunity-based initiatives, translating business objectives into integrated marketing plans across Google Ads, LinkedIn, Meta, Display, Email, and marketing automation platforms.
Partner with Product Marketing, Regional Marketing, Sales, Creative, and external agencies to develop customer-centric campaigns, managing content workflows and calendars for brand-consistent delivery.
Own the full campaign lifecycle — planning, audience segmentation, content coordination, media execution, budget management, and performance reporting.
Manage vendor and agency relationships and budgets, ensuring campaign delivery meets financial controls and timelines.
Monitor funnel metrics and campaign KPIs using GA4 and Looker Studio, translating data into actionable recommendations for leadership.
Build and maintain executive dashboards, delivering actionable insights to senior stakeholders to inform optimization and strategic decision-making.
Mentor and guide junior marketing team members while coordinating cross-functional and regional stakeholders to localize campaigns.
Leverage AI-powered marketing tools to improve campaign execution, creative testing, audience targeting, and reporting efficiency.

Paid Media Specialist - Autodesk

(2021-01 - 2024-12)

Planned and executed full-funnel digital advertising campaigns across Google, Meta, LinkedIn, and 6sense, improving lead quality and reducing Cost Per Lead.
Designed and executed Account-Based Marketing (ABM) programs tailored to enterprise clients, resulting in higher engagement from target accounts.
Executed B2B lead generation campaigns on LinkedIn and 6sense to drive high-quality enterprise leads.
Managed cross-channel advertising budgets, optimizing spend for ROI and scalability across paid media channels.
Defined and implemented end-to-end marketing strategies for 1:1 and 1:Many industry campaigns across APAC, aligning media mix with regional goals.
Collaborated with global marketing teams to align messaging and campaigns with regional relevance and consistency.

Assistant Digital Marketing Manager - Karma Royal Group

(2019-01 - 2020-12)

Planned and executed Google and Facebook ad campaigns to drive qualified traffic and sustained engagement growth.
Managed paid media campaigns across Google, Facebook, and Instagram, increasing user acquisition and engagement.
Generated 300+ Marketing Qualified Leads (MQL) and 100+ Sales Qualified Leads (SQL) monthly via Facebook Ads while maintaining low Cost Per Lead.
Monitored and optimized campaign performance regularly to achieve delivery goals and improve creative effectiveness.
Maximized lead volume within budget using strategic bidding, geo-fencing, and advanced remarketing techniques.

Digital Marketing Specialist - Unspun Consulting

(2017-01 - 2019-12)

Conducted website audits to identify SEO opportunities, improving crawlability, UX, and organic performance.
Ranked high-value keywords on SERPs, increasing organic traffic and qualified leads.
Executed on-page and off-page SEO strategies including metadata, internal linking, backlink outreach, and content optimization.
Created SEO-optimized content and CTAs to boost engagement and CTR.
Managed and optimized Google Ads and Facebook campaigns to improve traffic and conversions.

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