Sunil Kumar

Senior SEO & Digital Marketing Professional with 9+ years of experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay-Per-Click (PPC) advertising, driving organic growth and performance marketing results for SaaS, EdTech, and large-scale websites.

Digital Marketing Lead – SEO at Resbee Info Technologies Pvt Ltd (2021-09 – Present)

• Lead the complete SEO strategy for the e-KHOOL SaaS LMS Software and Maazter Learning App also in SkillDux e-Learning.
• Developed and executed Technical SEO roadmaps that significantly improved website visibility and search performance.
• Implemented Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to improve visibility across AI-powered search experiences.
• Optimized website architecture, crawlability, indexing, internal linking, and Core Web Vitals.
• Designed content clusters and semantic SEO strategies to build topical authority.
• Conducted comprehensive SEO audits using Screaming Frog, SEMrush, Ahrefs, Google Search Console, and GA4.
• Implemented structured data (Schema.org) for enhanced search appearance and AI discoverability.
• Improved keyword rankings through advanced competitor analysis and keyword gap analysis.
• Managed Google Ads, LinkedIn Ads, and Meta Ads campaigns to increase qualified B2B lead generation.
• Built executive dashboards using Google Looker Studio and GA4 for performance reporting.
• Worked closely with developers, UI/UX designers, and content teams to implement SEO best practices.
• Mentored junior SEO professionals and coordinated cross-functional marketing initiatives.

Senior SEO Analyst at WebConcise Technologies Pvt Ltd (2016-06 – 2021-08)

• Executed Technical SEO audits and improved website indexing, crawl efficiency, and search rankings for domestic and international projects.
• Implemented Schema Markup, XML Sitemaps, Robots.txt, Canonical Tags, and redirect strategies.
• Conducted keyword research, competitor benchmarking, and content gap analysis.
• Produced SEO performance reports using GA4, Looker Studio, and Adobe Analytics.
• Managed content in Wordpress content management platform, including page structuring, metadata, and on-page SEO implementation.

System Administrator at Sri Krishna Engineering College (2010-08 – 2011-07)

• Managed Windows servers and network infrastructure.
• Diagnosed hardware, software, and network issues.
• Maintained server security, backups, and system documentation.

Master of Engineering in Computer Science & Engineering – Anna University (2011 – 2013)

Bachelor of Technology in Information Technology – Anna University (2006 – 2010)

HSC in Mathematics - Biology – St.

Francis Higher Secondary

School - Vavarai (2006 – 2006)

SSLC in State Board Tamilnadu – St.

Francis Higher Secondary

School - Vavarai (2004 – 2004)