Sunil Kumar Telu

Retail and consumer electronics professional with 16+ years of experience in large format retail operations, including over 8 years in leadership roles. Proven track record of managing high-revenue stores, leading large teams, and delivering strong financial performance. Skilled in sales strategy, customer experience management, inventory optimization, and operational excellence. Successfully managed annual turnover of ₹95 Cr with EBITDA of ₹3.5 Cr while leading teams of over 100 members.

Senior Store Manager at TATA Croma (2025-08 – Present)

• Leading operations of Croma Panjagutta store with focus on revenue growth, customer satisfaction and operational excellence.
• Driving category performance across electronics segments including mobiles, appliances, IT and smart home products.
• Managing team productivity, sales performance and customer engagement initiatives.

Senior Store Manager at Reliance Digital (2018-06 – 2025-08)

• Managed two large format stores (Nallagandla & Madinaguda) simultaneously with full P&L accountability.
• Handled annual turnover of ₹95 Cr with EBITDA of ₹3.5 Cr, consistently meeting and exceeding financial targets.
• Led a team of 110 employees focusing on sales productivity, motivation and performance management.
• Improved conversion ratio and customer satisfaction scores through structured consultative selling approach.
• Ensured strong visual merchandising, inventory management and stock optimization across all categories.

Department Manager – IT & Telecom at Reliance Digital (2015-09 – 2018-06)

• Managed end-to-end sales and profitability for IT & Telecom categories across the store.
• Improved Average Transaction Value (ATV) and conversion ratio through targeted product training.
• Maintained high merchandising standards and executed promotional campaigns effectively.

Team Leader at Reliance Digital (2013-12 – 2015-08)

• Led frontline sales team to consistently achieve monthly and quarterly sales targets.
• Managed stock replenishment, product availability and team-level customer engagement.

Sales Associate at Reliance Digital (2010-10 – 2013-11)

• Delivered strong sales performance by understanding customer needs and recommending suitable products.
• Contributed to daily store targets and provided post-sales customer support.

MBA in Marketing – Osmania University (2017)

B.Sc. in Computer Science (2011)