Supipi Weerasuriya

Digital and Paid Media focused Marketing professional with agency experience delivering integrated marketing solutions for leading brands across the FMCG, Financial Services and Technology sectors. Experienced in developing digital strategies, media planning, campaign execution, performance reporting, client servicing with expertise in planning, executing and optimizing paid media campaigns across Google, Meta, LinkedIn and other digital advertising platforms. Experienced in managing direct media placements across third-party websites and YouTube hardcoding through channel partnerships.

Has a proven ability to manage multiple client portfolios while driving measurable business outcomes. Passionate about expanding my expertise in bottom-of-the-funnel performance marketing to complement my digital marketing experience and evolve into a well-rounded performance marketing professional.

Senior Digital Marketing Executive - CodeGen

(2025-07)

• Planned, executed and optimized paid media campaigns across LinkedIn Ads and other digital platforms to drive lead generation and brand awareness for travel technology solutions.
• Monitored campaign performance and leveraged data-driven insights to optimize marketing initiatives and improve overall campaign effectiveness.
• Supported the promotion of travel software solutions through integrated digital campaigns, email marketing and event-related marketing initiatives.
• Managed website content and supported SEO optimization through on-page enhancements, content updates and continuous website maintenance to improve search visibility and user experience.
• Collaborated with internal stakeholders to develop digital marketing strategies aligned with product launches, events and business goals.
• Coordinated the development of marketing collateral, ensuring brand consistency and timely delivery.
• Overseeing the training and development of a Junior Associate.

Senior Executive – Digital - Dentsu Creative

(2024-07 - 2025-07)

• Manage and optimize digital campaigns across Meta and Google.
• Oversee a monthly media budget of $80,000 +, ensuring campaigns meet KPIs.
• Provide strategic insights and performance recommendations through detailed reporting.
• Lead and mentor two Paid Media Executives, reviewing their campaign work, providing guidance and ensuring high-quality execution.
• Presented campaign performance insights and optimization recommendations to clients during review meetings.
• Collaborated with cross-functional teams including creative, strategy and analytics to deliver integrated campaigns.
• Oversaw end-to-end campaign execution from briefing and setup through optimization, reporting and campaign closure.
• Monitored campaign performance and identified optimization opportunities to improve efficiency and achieve campaign objectives.

Digital Media Executive - Ogilvy Digital

(2023-07 - 2024-07)

• Planned, set up and optimized campaigns for handled brands across Meta Ads and Google Ads.
• Developed media recommendations aligned with brand objectives, target audiences and campaign KPIs.
• Prepared campaign performance reports, presented insights and recommended optimization strategies based on data analysis.
• Collaborated with clients and internal teams to deliver integrated digital marketing campaigns, ensuring timely project delivery.
• Managed direct media placements across YouTube, third-party websites and digital publishers.
• Mentored and supported the professional development of a Digital Marketing Intern, providing guidance on day-to-day responsibilities and industry best practices.

Marketing Management Executive - lanka.tax

(2022-01 - 2023-06)

• Managed the company's website, ensuring timely content updates, functionality and an optimized user experience.
• Planned, launched and optimized campaigns across digital platforms to drive customer enquiries.

Associate – Marketing Communications & Events - Grand Monarch

(2019-12 - 2021-12)

• Supported public relations efforts by coordinating media, partner and stakeholder communications to strengthen brand presence.
• Planned and coordinated corporate events, conferences and promotional activities, ensuring seamless execution and exceptional guest experiences.
• Coordinated marketing communication activities across digital and traditional channels to support brand and business objectives.

Internship (Part-time) - Sethcovet (Pvt) Ltd

(2015-01 - 2015-12)

• Supported day-to-day business operations while gaining practical experience in a professional corporate environment.

CPDM & DPDM - eMinds Academy

Postgraduate Certificate in Digital Marketing - Digital Marketing - OUSL (2025-05)

Digital Marketing Mastery Program - Digital Marketing - APIDM (2024-06)

Level 7 Postgraduate Diploma in Marketing - Marketing - CIM (UK) (2023-07)

Master of Business Administration - Business Administration - University of Wales, Trinity, Saint David (2023-08)

BSc (Hons) - Business & Management - Cardiff Metropolitan University (2021)

C.M.S. Ladies' College