Senior Marketing Manager - Orient Group - India
(2026-03 - 2026-07)
Responsible for handling marketing operation for Orient Group's business Line (Orient Jewellers, Orient Infratech, Bharat Gold & Diamonds, Orient Global Private Limited, Orient Charitable Society)
- Responsible for rolling up the Marketing Activities as per GTM Plan.
- ATL & BTL Budget fixing & execution and driving Digital Marketing Plan
- Website Developments / Social Media Management brief & execution in coordination with agencies.
- Driving Product / Model Shoot for different GTM Plan
- Driving digital marketing campaign (SEO, SEM, Social Media Influencers / Bloggers)
- Brand revamp strategy and planning for Orient Group
Regional Marketing Manager - Spencer's Retail Ltd - India - India
(2025-02 - 2026-02)
Responsible for handling marketing operation for Spencer's Retail stores for Eastern Zone of India
- Responsible for making the creative by sharing the brief with agencies and executing the same in all our GTM Strategy (In Store + Catchments).
- ATL & BTL Budget fixing & execution and driving Digital Marketing Plan for all stores of eastern zone.
- NSO Store Launch planning, budgeting execution of marketing plan with the help of my team.
- Responsible for handling GTM planning and execution as per yearly marketing calendar.
- Alliance with different partners for getting visibility and footfalls in stores
- Driving Celebrity led Events and in-store customer engagement at Brand lev in catchments and in stores.
- Driving digital marketing campaign (SEO, SEM, Social Media Influencers / Bloggers) for Food, Non-Food, Home, Fashion, Electronics Fresh, Bakery and Food service, Fish and Meat categories.
- Handling Product led photo shoot / brand shoot with the help of models or celebrities to meet the requirements for offline and online marketing channels.
- Responsible for conducting customer research activities of gaining consumer insights and feedback time to time for elevating our customer service in-stores.
Marketing Manager - Universal Corporation LTD - India - India
(2024-01 - 2025-01)
Responsible for handling marketing operation for LUVLAP & AGARO Brand for PAN India and heading the CRM Campaign for both the brands in retail format.
- In-store Non-PPL License deal finalization & execution along with ATL & BTL Budget fixing, planning & execution along with driving Digital Marketing Plan for both the brands.
- New Store Opening Marketing Launch plan and execution.
- Finalizing in-store visuals / branding, Conducting Consumer Led Promo creation in store, NSO store retail design finalization and implementation in coordination with marketing agencies after taking due approval from HOD.
- Planning and execution of marketing sales promotional planning and implementation in malls / catchments.
- Creative content finalization for offline stores and online with the help of marketing agencies & releasing the content after taking the due approval. Also handling RWA activation / Event management.
- Handling Product led photo shoot / brand shoot with the help of models or celebrities for both the brands in order to meet the requirements for offline and online marketing channels.
- Oversaw alliances with partners as a part customer happiness program, Vendor management and competition benchmarking along with driving Influencer marketing campaign followed by WhatsApp marketing and Geo Targeted Campaign for both the brands in order to get good reach in social media and also get a good mileage in driving traffic in-store.
Assistant Manager – Marketing - Aditya Birla Fashion & Retail (Pantaloons) - India - India
(2018-04 - 2024-01)
Responsible for handling marketing operation, Annual budgeting, Marketing planning and execution, GTM planning & implementation and ATL & BTL planning & execution for entire East Zone.
- Oversaw New Store Opening (NSO) marketing launch plan finalization & implementation, marketing sales promotional planning in coordination with MIS as well as competition benchmarking and SOH income generation.
- Briefing the advertising agencies in terms of making creative content & releasing the content after taking the due approval as per process in different markets & in vernacular languages.
- Handling RWA activation / Event management, Vendor management, Yearly marketing planning and execution, mall Branding, planning & execution and managing product photo shoot with the help of Model / celebrities during Seasons Launch, festive and during EOSS of Season Sale period.
- Managing alliances with partners, Digital Marketing, Conducting Customer Survey, Celebrity endorsement and event management.
Manager Marketing - Voylla Fashions PVT. LTD. - India - India
(2017-07 - 2018-01)
Responsible for handling marketing operation, budgeting & planning of ATL & BTL campaign for the entire east zone both for Company Owned or Franchise outlets.
- Mapping the current trend of Jewelry industries by way of conducting the market surveys in different markets & provides inputs to the Management Committee.
- Handling show casing the New Collections Launch with the help of Fashion Designers / Celebrities / Bloggers by way of Fashions Shows in different premium hotels / Clubs, as well as RWA activation, publishing ads in regional newspapers and Radio advertisements.
- Coordination with Creative Agencies in terms of making the creative for various GTM campaigns & executing the same by taking necessary approvals in different online & offline Markets.
- Barter Association / Tie-ups with different brand partners as a part of customer delight initiatives and rolling out of Digital Marketing Plans in various GTM plans.
Manager Alliance - Spencer's Retail Ltd - India
(2008-02 - 2017-07)
Growth Path: Manager Alliance (April 2017 - July 2017), Marketing Manager (July 2016 - March 2017), Assistant Manager Marketing (April 2011 - June 2016), Marketing Officer (February 2008 - March 2011). Responsible for setting up marketing budgets & ATL & BTL Planning & Executions at store level, Vendor management, Event Management in coordination with Marketing Agency & Head Office.
- Managing the brand loyalty & visibility as brand custodian with the help of CRM Activation & Brand Awareness as well as generation of additional Income for the store to support the P&L.
- Strive to put across brand message by planning & implementing right brand communique, and sharing proper insights of each & every campaign to the management for decision making purpose.
- Accountable for implementing marketing promotion schemes & strategies to achieve defined business objectives of the organization along with Proximity Marketing Campaigns.
