Suraj Bhalotiya

Digital Commerce & E-commerce Leader with 10+ years of experience driving profitable growth across D2C websites, marketplaces (Ecom & Qcom), and omnichannel commerce. Proven expertise in owning business growth through category management, merchandising, pricing strategy, performance marketing, website optimisation, and marketplace management across the Indian market, while supporting international business operations across the USA, UK, UAE, and Europe. Experienced in managing end-to-end ecommerce operations, including P&L ownership, assortment planning, customer journey optimisation, CRO, digital analytics (GA4, GTM, GMC), and cross-functional stakeholder management.

Category & Digital Commerce Manager at Jaipur Rugs (2024-07 – 2026-05)

• Owned and managed P&L for an ₹25+ Cr ecommerce business spanning D2C website and global marketplaces — accountable for revenue, contribution margin, ad spend efficiency, and profitability across India, USA, UK, UAE, and EU.
• Led a team of 5+ direct reports and managed performance marketing agencies (Meta & Google) — setting quarterly OKRs, reviewing outputs, and building team capability to scale without proportional headcount growth.
• Defined and executed annual digital commerce roadmap covering channel prioritisation, global assortment planning, technology evaluation, and new market entry, delivering 30% order growth and 80% AOV increase.
• Overhauled performance marketing architecture across Meta and Google- restructuring campaign hierarchy, tightening product feed quality, and sharpening audience segmentation- improving ROAS from 1.2 to 2.6.
• Led PLP optimisation by redesigning filter logic and product curation across 15,000+ SKUs (Rugs, Cushions, Wall Art)- improving product discoverability and directly lifting orders, AOV, and marketing ROAS.
• Drove 60% improvement in website conversion rate by building GA4 and GTM-based user funnel tracking and bounce-rate diagnostics across five international markets — translating drop-off insights into structured merchandising, competitive pricing, and landing page experimentation.
• Built and managed the annual business plan (AOP), translating strategic objectives into channel-wise revenue, margin, marketing, and inventory plans while tracking actuals against targets through monthly business reviews.
• Drove international ecommerce growth across Cushion & Art subcategories via CRO and pricing strategy, generating ₹40–50L incremental quarterly sales; improved conversion rate from 0.3% to 0.8% and ASP from ₹30K to ₹60K.
• Led payment ecosystem optimisation across the D2C website, overseeing payment gateway selection, commercial negotiations, integration planning, and checkout experience enhancements to improve conversion rates, reduce payment failures, and streamline the customer purchase journey.
• Drove cross-functional alignment across SEO, social, supply chain, content, and brand teams, ensuring the ecommerce roadmap is integrated with broader commercial and operational objectives.

Category Manager at Amplicomm Pvt Ltd (2023-10 – 2024-06)

• Managed ecommerce growth strategy for clients across Kitchen & Appliances and Clothing categories on Amazon, Flipkart, and other marketplaces — owning campaign planning, assortment strategy, revenue targets, and NPI.
• Developed and executed new product launch strategy for Tesora (Kitchen brand) — orchestrating listing optimisation, launch campaigns, and promotional planning across Amazon & Flipkart, scaling DRR revenue 3x from ₹10L to ₹30L.
• Planned and launched 6 new SKUs with full go-to-market planning: keyword research, competitive pricing, A+ content strategy, and phased advertising ramp-up to drive early rank and reviews.
• Oversaw the Wakefield brand on Blinkit, managing inventory planning and advertising to ensure product availability and drive sales growth.
• Developed brand scaling strategy to grow client presence from 2 to 5 marketplaces, identifying channel mix, pricing architecture, and fulfilment model for each platform.

Business Associate Director (Agency-side) at GroupM (2023-03 – 2023-09)

• Led client relationships and ecommerce performance marketing for key accounts across Amazon and other marketplaces.
• Managed ₹1.2 Cr monthly ad spend across Wipro & Butterfly brand portfolio, overseeing campaign strategy, budget pacing, and ROI delivery.
• Developed integrated media plans combining paid and organic levers to drive sustainable revenue growth.
• Collaborated with internal teams and clients to improve product visibility, conversion rates, and category share.

Category Manager at Crossbeats (2021-11 – 2023-02)

• Scaled monthly revenue from ₹1 Cr to ₹2.5 Cr, growing the category 150% in 15 months.
• Managed 12+ sales channels including Amazon, Flipkart, Reliance, Myntra, Shoppers Stop, FirstCry, and Cred — owning GMV, pricing, promotions, and channel P&L.
• Expanded product assortment from 20 to 50 SKUs, improving category depth and revenue diversification.
• Led Annual Operating Plan (AOP) and Joint Business Planning (JBP) with key marketplaces, defining annual revenue targets, promotional calendar, media investments, assortment expansion, and growth initiatives across Amazon and other strategic channels.
• Defined the category expansion roadmap, introducing an average of three new products every two months through structured opportunity assessment, competitive benchmarking, and portfolio gap analysis, strengthening assortment depth and revenue diversification.
• Led the category's product discoverability and conversion strategy across Amazon and Flipkart, directing catalogue, content, and PDP optimisation initiatives that improved customer engagement and conversion performance.
• Established a tiered SKU growth framework by segmenting the portfolio into hero, growth, and long-tail products, guiding investment allocation, promotional planning, and inventory priorities to maximise category revenue and advertising efficiency.
• Directed category performance reviews by analysing traffic, conversion, pricing, and competitive benchmarks, translating insights into assortment, pricing, and promotional strategies that accelerated category growth.
• Managed ₹50L/month Amazon Ads budget, optimising campaigns for ROAS and organic rank improvement.

Ecommerce Manager at Madhu Infotech Ind Pvt Ltd (2020-08 – 2021-10)

• Built and scaled Laptop category from zero to ₹1.2 Cr monthly revenue on Amazon, Flipkart, and other marketplaces.
• Led the launch of refurbished laptops on the 2GUD marketplace, established a new sales channel and expanding the online presence for used and just like new product range.
• Achieved ₹1.2 Cr/month GMV with an ad spend of just ₹30,000/month — demonstrating strong organic and efficiency focus.
• Negotiated with marketplace account managers for improved visibility, deal placements, and promotional opportunities.
• Launched the STOLT brand on Amazon, owning the end to end Marketplace onboard process from account setup to product go-live.

Ecommerce Manager at Adiko Electronics (2017-07 – 2020-07)

• Contributed to a 100+ Cr online business, managing end to end marketplace Ops across Amazon & Flipkart and leading team of 10 + members.
• Managed new product launched of Hp & Lenovo brand on Amazon & Flipkart including listing optimization, A+ content creation and keyword mapping based on high search intent.
• Owned FBA & FA inventory planning, warehouse stock replenishment, and stock availability to minimize the stock-out and support sales growth.
• Collaborated with Category, Supply chain, and account management teams to ensure seamless product launches and Ops excellence.

Ecommerce Executive at Galaxy Electronics (2014-05 – 2017-06)

• Ecommerce Executive — managed end-to-end ecommerce operations for authorised Laptop sales on Amazon, Flipkart, and other marketplaces.

Executive MBA – NMIMS (2025)

Bachelor of Commerce in B.Com – Dr Bhim Rao Ambedkar University (2015)