Surendra Singh

Dynamic and results-driven Brand Website Manager with over 12 years of experience in managing, optimizing, and scaling D2C eCommerce platforms. Proven expertise in website operations, UX/UI optimization, team leadership, and data-driven growth. Adept at aligning eCommerce strategies with brand goals to increase conversion rates, enhance customer experience, and maximize online revenue.

Website Manager - Jain Amar Corporate Pvt. Ltd. (Madame | Camla Barcelona | mSECRET) - Gurugram

(2024-08)

• Leading end-to-end website management and digital commerce operations for madameonline.com (Shopify) and camlaonline.com, ensuring scalable and high-performing D2C customer experiences.
• Successfully accelerated overall website performance, achieving a 12X ROAS (Return on Ad Spend) in the last financial year while significantly increasing website traffic, customer engagement, online sales, and overall revenue growth after taking ownership of the project.
• Driving website merchandising and revenue growth strategies to improve conversion rates, gross margins, inventory turns, and overall business performance.
• Monitoring and analyzing key website KPIs including traffic, demand, orders, conversion rate, UPT, and AOV to identify growth opportunities and optimize digital performance.
• Leveraging website analytics and customer insights to optimize inventory management, SKU performance, pricing strategies, and product recommendations.
• Managing website content, product launches, category merchandising, and seasonal promotional calendars to maximize visibility, engagement, and sales performance.
• Collaborating with planning and merchandising teams to analyze category performance, sales trends, and customer demand for assortment planning and seasonal buying decisions.
• Planning and executing high-performing digital marketing campaigns across Meta and Google platforms, improving customer acquisition, retention, repeat purchases, and overall ROAS.
• Implementing customer retention and engagement strategies through personalized campaigns, customer journey optimization, and repeat purchase initiatives to improve loyalty and lifetime value (LTV).
• Improved conversion rates and reduced bounce rates through UX/UI enhancements, A/B testing, landing page optimization, mobile-first improvements, and technical SEO initiatives.
• Creating merchandising and business performance reports to deliver data-driven recommendations and improve revenue generation strategies.
• Collaborating cross-functionally with marketing, design, finance, technology, distribution, and customer service teams to ensure seamless operations and exceptional customer experiences.
• Leading UAT testing, website enhancements, and bug resolution activities in coordination with development teams to ensure smooth deployment and platform stability.
• Supervising and mentoring team members, improving operational efficiency, and fostering a culture of innovation, continuous improvement, and business excellence.
• Building strong vendor relationships and analyzing market trends, customer behavior, and competitor strategies to identify new business and growth opportunities

Senior Web Developer - KPA Apparels Pvt. Ltd. (Oxolloxo) - Noida

(2013-12 - 2024-08)

• Led the strategy, development, and execution of end-to-end email marketing campaigns across all stages of the customer lifecycle, including customer acquisition, engagement, retention, reactivation, and loyalty programs. Created highly personalized and data-driven campaigns that improved customer engagement, repeat purchases, retention rates, and overall customer lifetime value (LTV).
• Managed and enhanced Oxolloxo.com (Shopify) by supporting new product launches, seasonal campaigns, promotional activities, and backend integrations to ensure seamless website functionality and optimized customer experiences.
• Improved website architecture, page speed, mobile responsiveness, and overall site performance while integrating analytics, tracking, and SEO tools including Google Analytics, Meta Pixel/Facebook Ads, and Google Search Console to enhance visibility, performance monitoring, and marketing effectiveness.
• Collaborated closely with marketing, design, and development teams to create high-converting landing pages, promotional creatives, banners, and personalized product recommendation strategies aimed at increasing engagement, conversion rates, and revenue growth.

Web Developer - Consummate Technologies Pvt. Ltd. - Ghaziabad

(2012-12 - 2013-12)

• Supported web hosting, domain management, website updates, and backend operations while collaborating with senior developers and designers on digital branding and web development projects.

Jr. Web Developer - Ravindra InfoTech Pvt. Ltd. - Noida

(2011-11 - 2012-11)

• Built and customized eCommerce modules using PHP, HTML, JavaScript, and MySQL.
• Developed the JumpUSA.in backend admin panel, inventory management system, and Google Analytics integration.

Master of Computer Applications - Computer Applications - LPU (2011)

B.Sc. - Mathematics - Gurukul Kangri University (2008)

12th - MDIC Kanth, Moradabad (2005)

10th - MDIC Kanth, Moradabad (2003)