Suryansh Tripathi

A Market Research Analyst at GFK an NIQ COMPANY with over three years of experience, offering strategic insights to major private sector clients on go-to-market strategies, pricing, competitor analysis, sales growth, and supply optimization through in-depth data mining, validation, and analysis of large, complex data sets.

Sr. Analyst at GfK An NIQ Company (2024-06 – Present)

Led data analysis and KPIs tracking, providing actionable insights to drive business growth and operational efficiency.

• Led data analysis and KPIs tracking, providing actionable insights to drive business growth and operational efficiency.
• Delivered market intelligence, including competitor benchmarking and pricing strategies, for senior management decision-making.
• Managed a team of 8-10 associates, ensuring high-quality data analysis and market insights delivery.
• As an expert, provided system and tool training to new hires and team members.
• Regularly engaged with clients to understand their needs and efficiently fulfill them with the support of the team.
• Applied Root Cause Analysis (RCA) to improve operational efficiency and team performance.

Analyst at GfK An NIQ Company (2023-07 – 2024-06)

Provided real-time insights on pricing, competitor strategies, and product differentiators across industries.

• Provided real-time insights on pricing, competitor strategies, and product differentiators across industries.
• Optimized sales strategies for global consumer electronics, mobile phones, and automotive sectors.
• Collaborated with marketing, sales, and strategy teams to align business goals.
• Utilized Power BI to enhance operational quality and productivity.

Jr. Analyst at GfK An NIQ Company (2022-03 – 2023-07)

Handled complex data analysis, including data extraction, validation, standardization, and reconciliation to derive meaningful insights.

• Handled complex data analysis, including data extraction, validation, standardization, and reconciliation to derive meaningful insights.
• Responsible for coding product features and retailer data across multiple product categories.
• Made sure all product groups were correctly and fully coded in the database according to international guidelines.
• Used JIRA for ticketing and dashboard management, ensuring timely delivery of insights.

Bachelor in Business Administration in Business Administration – Chhatrapati Shahu Ji Maharaj University (2018–2021)