Digital Marketing & E-commerce Specialist at Emery Foods Private Limited (Panda Treats) (2025-12 – Present)
- Led digital marketing strategy for FMCG food products across social media and quick-commerce platforms, including Zepto, Swiggy Instamart, BigBasket, and Blinkit.
- Grew social media engagement by 40% through targeted content strategies and campaign optimisation.
- Planned and executed promotional campaigns with design and sales teams to improve discoverability and conversions.
- Managed marketplace advertising and performance campaigns, optimising budgets to achieve higher ROAS.
SEO Team Lead & Digital Marketing Specialist at Sikshapedia Global LLP (2024-10 – 2025-12)
- Developed and executed social media strategies, increasing engagement by 30%.
- Built SEO initiatives, including keyword research, on-page optimization and link building.
- Achieved 40% growth in organic traffic through SEO improvements.
- Monitored campaign performance using Google Analytics and marketing tools.
- Supervised SEO workflow, including on-page SEO, link building, and technical improvements.
Sr. SEO Executive at Blazeup Services Pvt Ltd (2022-10 – 2023-10)
- Managed e-commerce advertising campaigns on Amazon, Flipkart and Tata 1mg.
- Maintained brand consistency across marketing channels, including social media.
- Managed Facebook and Instagram campaigns to improve engagement and conversions.
- Designed marketing creatives and templates using Canva.
- Monitored campaign performance using Meta Ads Manager and analytics tools, optimising targeting, creatives, and budgets to improve ROI.
- Collaborated with design and content teams to plan promotional campaigns, product launches, and seasonal marketing activities.
SEO Executive at Fashionvibes E-commerce Pvt Ltd (2021-04 – 2022-09)
- Managed on-page SEO, including meta tags, schema markup, and internal linking.
- Executed off-page SEO strategies, including link building and guest blogging.
- Monitored SEO performance using Google Analytics and SEMrush.
- Conducted keyword research and competitor analysis to identify ranking opportunities and improve search visibility.
XML & ePub Processing Executives at Pattel Information Technology Pvt Ltd (2018-05 – 2021-03)
- Managed data processing, documentation, and system operations while maintaining accurate records and supporting efficient office workflows.
- Performed data entry, report preparation, and document management to ensure smooth day-to-day operational processes.
- Maintained digital records and databases, ensuring data accuracy and timely updates for business operations.
- Supported administrative and system-related tasks to improve workflow efficiency and information management.
