Brand & Content Marketing Manager at SuperOps (2025-11 – Present)
- Lead top-of-funnel content strategy, editorial operations, brand storytelling, and thought leadership, working closely with the CEO on executive branding.
- Own executive visibility programs including LinkedIn strategy, keynote presentations, ghostwritten thought leadership, media narratives, and brand storytelling.
- Built AI-powered editorial systems leveraging Claude, ChatGPT, Lovable, prompt libraries, and workflow automation to improve content quality and consistency.
- Established editorial governance frameworks and content planning processes spanning brand, social, video, and thought leadership programs.
- Conceptualise, script, produce, and edit executive thought leadership and brand videos, overseeing the production lifecycle from brief to final cut.
- Produce multi-format content including webinars, article series, newsletters, social content, and video.
- Editor of SuperBugle, a quarterly industry publication; responsible for editorial direction, interviews, content development, and distribution.
Independent B2B Marketing Consultant at Independent B2B Marketing Consultant (2025-06 – 2025-11)
- Advised B2B SaaS and IT services companies on marketing strategy, website content, and demand generation content, content audits, and editorial recommendations.
Content & Product Marketing Head at Highperformr.ai (2024-03 – 2025-06)
Joined as the first marketing hire and established the company's content and product marketing function.
- Partnered directly with company leadership to shape category narrative, positioning, messaging, and market perception during launch and subsequent repositioning efforts.
- Led content and product marketing initiatives spanning customer stories, sales enablement, landing pages, white papers, executive communications, video, and PR.
- Directed communications surrounding the company's seed funding announcement, including earned media outreach, executive messaging, and narrative development.
- Managed agencies, freelancers, and cross-functional stakeholders while coaching team members and contributors.
Marketing Manager at Darwinbox (2022-03 – 2024-03)
- Owned content programs spanning demand generation, sales enablement, inbound marketing, and product storytelling for HR leaders and enterprise buyers.
- Built enterprise-focused narratives and content programs supporting customer acquisition and sales conversations.
- Partnered with product and technical teams to translate complex HR technology capabilities into audience-focused narratives.
Lead – Brand Marketing & Content Editor at Freshworks (2018-10 – 2021-10)
- Established and led Freshworks' first editorial team, transforming the corporate blog into a strategic brand and inbound marketing channel.
- Authored the company's global content governance framework, defining voice, tone, editorial standards, and content architecture across markets.
- Spearheaded executive thought leadership programs ahead of the company's IPO, ghostwriting leadership content and securing placements in global publications.
- Developed employer branding and diversity storytelling initiatives in partnership with HR and executive leadership.
- Managed editorial operations, agency relationships, freelancers, and content contributors while maintaining editorial quality and consistency.
India Writer at Quartz
Features Reporter at Dow Jones Media
Senior Correspondent at The Times of India
Reporter at The Hindu Business Line
