Suvarna Bansode

A results-oriented Senior Email Marketing Specialist with a unique combination of technical fluency and creative strategy. With 6+ years of experience leading email marketing efforts across enterprise and consulting environments, I specialize in building customer-centric journeys that turn clicks into conversions. From strategy to execution, I bring a data-informed mindset, strong project ownership, and a deep understanding of marketing automation platforms like Salesforce Marketing Cloud.

I believe in the power of storytelling, segmentation, and smart testing to drive long-term engagement and brand loyalty.

Senior Analyst - Digital Marketing - Gallagher - Pune, India

(2022-07)

• Designed and launched multi-channel journeys using Salesforce Marketing Cloud, resulting in a 25% lift in open rates
• Reduced bounce rates by 30% by improving segmentation logic and cleansing processes
• Built executive-level reporting dashboards for performance tracking and campaign benchmarking

Senior Process Executive - Cognizant - Pune, India

(2021-01 - 2022-06)

• Troubleshot complex campaign issues in real time, ensuring zero-delay execution
• Partnered with internal teams to introduce structured QA and process enhancements
• Provided platform support and insights across multiple industries and regions

Analyst - KPMG - Pune, India

(2017-09 - 2019-08)

• Supported marketing initiatives for strategic clients, ensuring data integrity and compliance
• Assisted with B2B audience targeting and content alignment across key verticals

Administration Manager - Fun N Fun School - Pune, India

(2016-01 - 2017-08)

• Initiated and executed the school's first internal newsletter, increasing staff engagement
• Introduced tech-based tools for internal operations and parent coordination

Bachelor of Computer Science - Computer Science - Pune University (2010)

H.S.C. - Maharashtra State Board (2005)

S.S.C. - Maharashtra State Board (2003)