Freelance Product & Brand Designer at Bucketlistt (2026-07 – Present)
- Expanded the adventure discovery platform into a cohesive brand system spanning digital, print, and physical touchpoints
- Created a unified visual language and component library that scaled across web and real-world products
Lead Product Designer at SmartReach (2022-10 – 2025-05)
- Led end-to-end design of an AI-assisted sales outreach builder, increasing campaign completion from 50% to 63%
- Partnered with the CEO to redesign high-impact workflows using behavioral analytics, contributing to an 11% lift in reply rates
- Restructured information architecture across campaigns, inbox and report modules, reducing friction in core workflows
- Mentored 3 designers and introduced structured critique rituals to raise design quality & consistency across 2 product squads
Product Designer at Flobiz (MyBillBook) (2021-07 – 2022-10)
- Redesigned subscription pricing flows for SMB owners, increasing trial-to-paid conversion from 11% to 14%, a 27% relative lift
- Synthesized insights from 50+ shopkeeper interviews into onboarding improvements that cut mobile drop-off by 15%
- Built a tokenized design system with reusable components and interaction patterns that accelerated engineering handoff
Senior UI/UX Designer at Tummoc (2020-12 – 2021-06)
- Led the full redesign of the B2C mobility app serving 100K+ MAUs, increasing trip-booking conversion from 26% to 32%
- Translated 100+ recurring customer pain points into prioritized product improvements, reducing support ticket volume by 35%
Contract Product Designer at Netbook (2020-08 – 2020-12)
- Served as founding designer, taking the product from 0→1 concept to MVP, supporting a $500K seed raise
UI/UX Designer at Ripple Design (2018-11 – 2020-07)
- Designed and shipped web and mobile products across 8+ client engagements spanning fintech, SaaS & consumer platforms
