Syeda

Aspiring Content Specialist with experience in content strategy, SEO-integrated writing, and brand storytelling. Currently working at Simplotel, with a freelancing background spanning blog posts, social media content, and brand voice development across multiple brands. HubSpot SEO certified with a strong interest in producing clear, engaging, and audience-friendly content.

Content Specialist - Simplotel - Bengaluru, India

(2025-12)

• Develop and execute content strategies aligned with Simplotel's product and marketing objectives.
• Create high-quality website copy, blog posts, case studies, and product content for hospitality-tech audiences.
• Collaborate with design and marketing teams to ensure consistent brand voice and messaging across digital channels.
• Conduct keyword research and implement on-page SEO best practices to improve content visibility and search rankings.
• Analyse content performance metrics and refine strategies based on data-driven insights.

Freelance Content Writer - Self-employed - Bengaluru, India

(2024-01)

• Wrote blogs and social media posts for multiple brands, adapting to different tones and audience needs.
• Focused on storytelling to bring out each brand's personality and voice.
• Applied basic SEO concepts such as keyword placement and understanding search intent.
• Produced simple, clear and engaging content based on client requirements.

Bachelor of Engineering (B.E.) - Electrical and Electronics Engineering - BNMIT (2026-07)