Vinayak T U

Highly analytical and results-driven professional with a unique blend of Digital Marketing and HR & Operations expertise. Proven ability to drive lead generation, enhance brand visibility, and optimize operational efficiency through strategic planning and data-driven execution. Adept at leveraging AI-driven content creation and advanced analytics to execute impactful campaigns across social media and paid channels.

Seeking a challenging Digital Marketing role to apply a comprehensive skill set in driving measurable business growth.

Assistant Manager (HR & Operations) at Dreams Matrimony (2025-07 – Present)

• Digital Marketing & Lead Generation: Orchestrated and executed comprehensive digital marketing campaigns, significantly increasing lead volume through strategic paid (Meta Ads) and organic channels. Managed the full lifecycle of lead generation, from AI-driven ad creation (posters, videos) to conversion tracking and optimization.
• Social Media & Brand Management: Developed and implemented dynamic social media strategies, overseeing content calendars and boosting organic reach and follower engagement across key platforms. Utilized AI tools to streamline content production, enhancing brand presence and audience interaction.
• Operational Excellence: Streamlined HR and operational workflows by implementing data-driven process improvements, resulting in enhanced team productivity and reduced administrative overhead.
• Talent Acquisition: Led end-to-end recruitment initiatives, including sourcing, interviewing, and onboarding, to build and expand high-performing teams.

Bachelor of Business Administration in HRM – Paramekkavu College of Arts and Science (2022-08 – 2025-05)