Marketing Automation Specialist at Adobe (2024-02 – Present)
Designed and deployed 60+ custom B2B marketing automation solutions including lead scoring models, multi-touch nurture programs, and behavioral drip campaigns for Fortune 500 enterprises using Marketo Engage, directly influencing pipeline quality and revenue growth
- Designed and deployed 60+ custom B2B marketing automation solutions including lead scoring models, multi-touch nurture programs, and behavioral drip campaigns for Fortune 500 enterprises using Marketo Engage, directly influencing pipeline quality and revenue growth
- Performed daily QA checks on campaign assets, smart lists, segmentation logic, and program configurations before deployment, ensuring error-free execution across 50+ client campaigns
- Built and optimized audience segmentation and A/B testing frameworks, enabling continuous performance improvement and data-driven personalization at scale
- Collaborated cross-functionally with marketing, demand management, and stakeholder teams to align B2B campaign execution with business goals and demand generation objectives
- Collaborated directly with Adobe's product and engineering teams as an internal Marketo expert to scope and ship AI-powered features and automation agents designed to resolve recurring platform issues without manual intervention
- Integrated Marketo with external platforms using REST APIs and webhooks; owned and optimized 500k+ daily API calls ensuring 99.9% uptime and reliable data synchronization
- Developed responsive, dynamic email templates using HTML/CSS and Velocity scripting to support personalization across 50+ client B2B campaigns
- Optimized database performance for instances exceeding 10M records using advanced SQL queries, reducing campaign execution delays and reporting latency by 65%
- Elevated inbox placement from 68% to 92% and improved open rates by 24% through proactive deliverability diagnostics, sender reputation management, engagement-driven segmentation, list hygiene optimization, and content-level deliverability enhancements
- Mentored junior engineers and authored internal technical documentation on Marketo integrations, used by 50+ engineers globally
Senior Operations Specialist at Concentrix (2023-01 – 2024-02)
Managed B2B marketing operations for a Fortune 50 tech enterprise with focus on QA validation, analytics, and lifecycle automation
- Managed B2B marketing operations for a Fortune 50 tech enterprise; performed QA validation on CRM data flows and campaign pipelines, improving customer satisfaction by 18%
- Built SQL-based analytics dashboards to monitor B2B campaign performance, conversion funnels, and audience segmentation, reducing data processing time by 35%
- Executed lifecycle-driven automation using behavioral scoring models and event-based customer journey tracking
Software Development Engineer at REMITS Pvt. Ltd. (2020-12 – 2022-12)
Built RESTful APIs processing high-volume transactions with secure authentication and CI/CD pipelines
- Built RESTful APIs (Python/Node.js) processing 50K+ daily transactions; implemented OAuth 2.0/JWT auth and CI/CD pipelines on AWS with 85% test coverage
