Tamana Bhardwaj

Owned end-to-end product strategy for onboarding and KYC flows on an EdTech platform — defined activation and time-to-value metrics, ran funnel analysis, and shipped improvements that lifted activation by 20% and cut drop-offs by 15%. Led KYC optimization from PRD to launch aligned engineering, design, and QA across the full delivery cycle, redesigning onboarding workflows to reduce time-to-complete by 40% and eliminate critical usability friction. Built the product analytics foundation from scratch created funnels, cohort models, and behavior tracking in GA4, Firebase, and Hotjar to map the full signup → KYC → first action journey, surfacing and prioritizing high-impact bottlenecks.

Associate Product Manager at BIZGURUKAL (2023-08 – Present)

• Owned end-to-end product strategy for onboarding and KYC flows on an EdTech platform — defined activation and time-to-value metrics, ran funnel analysis, and shipped improvements that lifted activation by 20% and cut drop-offs by 15%.
• Led KYC optimization from PRD to launch aligned engineering, design, and QA across the full delivery cycle, redesigning onboarding workflows to reduce time-to-complete by 40% and eliminate critical usability friction.
• Built the product analytics foundation from scratch created funnels, cohort models, and behavior tracking in GA4, Firebase, and Hotjar to map the full signup → KYC → first action journey, surfacing and prioritizing high-impact bottlenecks.
• Deployed automated feedback and survey mechanisms that captured real-time learner sentiment, reduced churn signals early, and fed a continuous loop of data-driven feature iteration.
• Drove the A/B testing roadmap across onboarding and core UI — formulated hypotheses, instrumented experiments in GA4 and Firebase, and scaled winning variants that improved user engagement by 20%.
• Coordinated product, engineering, design, and CX teams across the full feature lifecycle — from discovery and scoping through QA and launch — maintaining alignment and resolving blockers to keep delivery on track.

Growth & SEO Executive at GLOCIFY TECHNOLOGIES (2021-09 – 2023-02)

• Grew organic traffic by 15–20% and domain authority by 15% by executing data-driven SEO audits, on-page and off-page optimization, and content alignment with client business goals applying growth analytics principles to track and improve search performance.

Bachelor of Technology in IT – UIIT - Himachal Pradesh University, Shimla (2017 – 2020)

Polytechnic in Computer Science Engineering – Govt. Polytechnic College for Women (2014 – 2017)