Freelance Growth & Performance Marketing Consultant at PosBytz (2025-08 – Present)
- Managing end-to-end growth, performance marketing, and SEO for Posbytz, a SaaS POS & retail technology platform, driving demand across GCC and Indian markets.
- Executed advanced SEO strategies including GEO (Generative Engine Optimization), ASO, and LLM-oriented SEO, increasing organic impressions by ~40% and ranking 15+ high-intent keywords on Google 1st page.
- Planned and managed Google Ads (Search & Performance Max) and Meta Ads with a combined AED 5,000 monthly budget, generating consistent, high-quality inbound leads.
- Achieved 20–30% reduction in CPL and sustained 3.5x–4.5x ROAS through continuous audience refinement, smart bidding, and creative optimization across search and social.
- Designed and optimized full-funnel marketing journeys (TOFU–MOFU–BOFU), improving lead-to-demo conversion rates by ~25% through intent-based messaging.
- Implemented CRO and analytics frameworks using GA4 and Looker Studio, increasing landing page conversion rates by 18–25% and improving overall marketing efficiency by ~30%.
Senior Digital Marketer at White Lotus Digital Pvt Ltd (2024-06 – 2025-08)
- Led a digital marketing team in executing multi-channel, performance-focused campaigns across Google Ads, Meta Ads, SEO, influencer collaborations, WhatsApp, and email marketing, delivering high-impact brand growth and lead generation.
- Achieved 450% ROI through full-funnel performance marketing with A/B testing, remarketing, scaling strategies, and conversion-focused ad copy across Facebook, YouTube, and Instagram.
- Built automated lead nurturing workflows using WhatsApp API and email CRM sequences, resulting in increased MQL to SQL conversion rates and faster sales cycles.
- Spearheaded technical SEO audits and implementation, improving crawlability, Core Web Vitals, structured data with schema markup, and mobile-first readiness, aligning with Google's AEO (Answer Engine Optimization) updates.
- Enhanced on-page SEO by optimizing metadata, keyword clustering, content hierarchy, and internal linking, resulting in a substantial uplift in organic traffic and keyword SERP positions.
- Developed and executed location-based and geo-targeted SEO strategies, improving visibility across showroom branches and increasing footfall via optimized GMB listings and local content.
- Implemented AEO (Answer Engine Optimization) techniques to capture zero-click searches, improve voice search visibility, and rank for featured snippets using FAQ schema and HowTo markup.
- Monitored campaign KPIs through real-time dashboards (GA4, Looker Studio, Meta Business Suite), delivering data-driven optimizations aligned with marketing and business KPIs.
- Initiated performance marketing campaigns for a B2B ITSM product (Freshservice via AssureTek, Middle East) across Google Ads and LinkedIn Ads, focusing on audience research, funnel mapping, lead generation strategy, and landing page development tailored for IT Companies.
Campaign Specialist at Technospurs Ind Pvt Ltd (Catalina - USA) (2022-05 – 2024-05)
- Handled performance marketing campaigns with a 50:50 focus on Google Ads and Programmatic DSP platforms, ensuring full-funnel execution and performance optimization.
- In Google Ads, managed search, display, and video campaigns—executing audience targeting, keyword optimization, conversion tracking setup, and bid strategy refinement to maximize campaign ROI.
- In DSP, created and implemented new tracking pixels, set up campaigns through Media Campaign Planner (MCP), and launched on multiple demand-side platforms.
- Performed thorough first-party and third-party impression/click validation using Excel-based reports to ensure accurate campaign tracking and measurement.
- Used DSP dashboards to monitor delivery, pacing, and performance metrics; identified discrepancies and addressed campaign-level issues proactively.
- Collaborated with tech and analytics teams to resolve tracking issues using pixel-debugging tools and third-party verification platforms.
- Delivered regular performance insights, optimization suggestions, and post-campaign analysis across both channels to improve efficiency and drive results.
- Maintained platform best practices and ensured clean execution across diverse campaign types, budgets, and audience segments.
Digital Marketing Lead at Sqenta Technologies (2021-02 – 2022-05)
- Developed and executed full-funnel digital marketing strategies, increasing lead generation by 50%.
- Led a team of marketing professionals to optimize campaigns across Google, Facebook, and Linkedin Ads, reducing ad spend waste by 35%.
- Launched and managed 20+ paid media campaigns, with a total budget exceeding 30L per year.
- Designed and implemented a content strategy that grew organic engagement by 25% and improved brand visibility.
- Enhanced SEO efforts, securing top rankings for high-priority keywords, boosting organic traffic by 5%.
- Established marketing dashboards, streamlining campaign performance tracking and reporting.
Senior Digital Marketing Manager at Xcodefix IT Solutions (2017-11 – 2021-02)
- Led an SEO team, achieving a 30% increase in organic traffic and 20% revenue growth within the first year through tailored strategies across 20+ campaigns.
- Worked across industries such as Healthcare, Hospitals, Tours & Travels, Hotels & Resorts, Education, Retail, and Local Services, adapting SEO tactics to unique sector needs.
- Developed a data-driven link-building strategy (guest posting, outreach, citations), which improved website authority and resulted in 20% growth in referral traffic.
- Successfully executed high-impact SEO campaigns for startups, driving 3,000+ organic visitors within 3 months by focusing on long-tail keywords and niche content targeting.
- Conducted comprehensive technical SEO audits to resolve crawl errors, indexing issues, and site structure flaws. Optimizations led to a 30% increase in site speed and 25% reduction in bounce rate.
- Implemented structured data using FAQ, Website, and Organization schema, improving visibility in featured snippets and enhancing search appearance and CTR.
- Strengthened on-page SEO by optimizing metadata, internal links, keyword intent mapping, and aligning content with evolving user behavior.
- Monitored and improved performance using tools like Google Search Console, Universal Analytics, Screaming Frog, SEMrush, and Ahrefs, tracking metrics such as organic traffic, keyword positions, CTR, session duration, bounce rate, and crawl health.
Assistant Professor at Engineering Institutions (2013-07 – 2017-10)
- Mentored and trained students in digital technologies, data analysis, and strategic thinking.
- Developed research-driven content, enabling students to excel in marketing and business strategy.
