Tamilmurasu Tamilselvan

Research and content operations professional with over 6 years of experience, including 3+ years leading research, content strategy and cross-functional teams. Skilled in legislative, policy, media and audience research to support strategic communication and digital campaigns. Proven ability to transform research insights into actionable content strategies, implement AI-assisted research workflows, maintain content quality, and optimise processes.

Strong stakeholder management, performance reporting and team mentoring experience across high-pressure environments.

Head of Social Media - Shaba Consultancy | Striped Monk

(2025-09)

• Lead research operations, content operations, and digital communication across multiple high-impact campaigns.
• Managed and mentored a cross-functional team of over 20 researchers, content writers, designers, and strategists to drive collaboration and productivity.
• Established content workflows, editorial review processes, and quality assurance standards to maintain accuracy and timely delivery.
• Conducted research, information validation, and insight generation to develop audience-focused communication strategies.
• Monitored audience behaviour and campaign performance and used data analysis to optimize content strategy.
• Prepared performance reports and strategic recommendations to support stakeholder decisions.
• Leveraged AI-assisted research and content workflows to accelerate research and streamline operations.

Creative Producer - Loud & Clear

(2024-05 - 2025-09)

• Managed content operations, editorial calendars, and campaign workflows across multiple digital projects.
• Conducted audience research, competitor analysis, and produced research-backed content briefs and messaging frameworks.
• Collaborated with cross-functional teams to ensure content quality assurance and timely delivery.
• Monitored performance metrics, prepared reports, and recommended process improvements using data-driven insights.

Communication Associate - Office of Dr. R. Mahendran

(2022-07 - 2024-04)

• Conducted research, audience analysis, and information validation to support strategic communication and public outreach.
• Developed content strategies, editorial plans, and messaging frameworks across multiple channels.
• Coordinated with leadership and cross-functional teams to ensure stakeholder alignment and timely project execution.
• Monitored media trends and campaign performance to optimize communication through data-driven recommendations.
• Prepared research briefs, documentation, and performance reports while maintaining content quality and workflow efficiency.

Creative Associate - Demos Project

(2022-05 - 2022-07)

• Created platform-specific social media content for political communication campaigns.
• Collaborated with designers and content teams to deliver high-volume content within tight deadlines.
• Adapted content formats based on audience behaviour, platform trends, and campaign priorities.

Tamil Content Writer - PTR Media

(2021-03 - 2021-06)

• Produced Tamil-language digital content for YouTube and social media platforms.
• Optimized content for audience engagement and platform performance.

Social Media Manager - Politicaledge Consultancy

(2019-12 - 2021-03)

• Planned monthly content calendars and publishing schedules.
• Developed social media campaigns, captions, and engagement-focused content to drive audience interaction.

B.Sc - Visual Communication - G.R. Damodaran College of Science (2018)

12th - English - Tamil Nadu (2011)

10th - English - Tamil Nadu (2015)