Tanaya Pirale

Results-driven Web & SEO Project Manager with 7+ years of experience, including 5+ years in digital marketing agencies. T-shaped digital marketer with deep expertise in web project management, SEO, AEO, and GEO, complemented by broad knowledge of email, performance, and social media marketing. Experienced in leading cross-functional teams, managing stakeholders, leveraging AI-powered productivity tools, and delivering high-quality digital solutions across domestic and international markets.

Web & SEO Operations Manager at Cranberry Design Studio (2021-02 – 2026-04)

Digital Marketing Agency

• Led and coordinated cross-functional internal teams and external vendors, including designers, SEO executives, content writers, and developers, by prioritizing tasks, allocating workloads, conducting daily stand-ups, resolving blockers, reviewing deliverables, and tracking project progress
• Managed end-to-end website delivery across WordPress, Webflow, Shopify, and Wix, from requirement gathering and solution planning to timeline estimation, resource allocation, risk management, QA, deployment, and post-launch support
• Managed multiple client accounts and concurrent website projects while maintaining delivery schedules and quality standards
• Served as the primary point of contact for clients, stakeholders, and leadership, providing regular project updates, managing expectations, and ensuring alignment on scope, timelines, and deliverables
• Integrated Generative AI into daily workflows to accelerate project planning, documentation, and meeting summaries, reducing manual effort and improving delivery efficiency
• Coordinated quality assurance and pre-launch validation to ensure seamless website launches and minimize post-launch issues
• Led website audits and SEO, AEO, and GEO initiatives, utilizing AI-assisted research and content optimization to improve search visibility and execution efficiency
• Monitored website performance, traffic, and search visibility using GA4, SEMrush and Google Search Console, delivering actionable monthly Looker Studio reports to support data-driven decision-making
• Oversaw campaign planning, execution, and reporting for email marketing, social media, paid campaigns, and marketing collateral in collaboration with internal teams

Digital Marketing Executive at Urbane Luxury (2020-02 – 2020-06)

• Managed website content updates and optimization activities
• Coordinated influencer marketing campaigns to improve brand visibility and engagement
• Trained and supervised digital marketing interns, ensuring effective task execution and knowledge transfer

Digital Marketing Executive at YOAAP Media Services LLP (2018-07 – 2020-01)

• Executed off-page SEO and link-building initiatives to improve search rankings and domain authority
• Supported lead generation activities through strategic off-page marketing efforts
• Conducted competitor and market analysis to identify growth opportunities and optimization strategies

PGDM in Marketing – MIT, Pune (2021-07 – 2023-01)

B.E. in Computer Science & Engineering – WIT, Solapur (2013-07 – 2017-05)

HSC – Sangmeshwar College (2011-07 – 2013-05)

SSC – St. Joseph High School (2011 – 2011)