Tanuj Karnik

Marketing and investment professional with 8+ years of experience across SEO, digital marketing, data analysis, investment advisory, and technical support.

Track record of measurable impact: grew organic traffic by 20% in 6 months, ranked target keywords on Google Page 1 within one year, and scaled a website from 0 to 2,500 monthly visitors. Known for diagnosing inefficiencies quickly and delivering solutions that lift rankings, reduce churn, and grow revenue.

Mutual Fund Representative at AssetPlus (2025-01 – Present)

• Advise individual clients on mutual fund investments by assessing financial goals, time horizons, and risk appetite to build suitable portfolios.
• Profile clients and structure SIP, lump-sum, and ELSS (Section 80C) recommendations, helping clients optimize tax savings of up to ₹1.5L annually.
• Acquire and onboard new investors through referral networks and direct outreach, growing personal AUM by 30%+ since joining.
• Simplify complex fund performance metrics and NAV movement for retail clients, improving client confidence and retention.
• Track fund performance, market trends, and SEBI/RBI regulatory changes weekly to keep client portfolios aligned with current market conditions.

Technical Support Executive at Teleperformance (CRM Services India Pvt. Ltd.) (2022-01 – 2023-12)

• Handled 50+ Tier 1 and Tier 2 Adobe support tickets weekly, maintaining first-response rates above team benchmarks in a high-volume BPO environment.
• Diagnosed and cleared software installation, configuration, and usage failures via TeamViewer and AnyDesk, cutting average resolution time by ~25%.
• Escalated and coordinated complex issues with Tier 3 engineering teams, ensuring SLA compliance across 95%+ of escalated cases.
• Averted Rs.5L+ in annual revenue loss by fixing a critical client ordering failure within 36 hours, preventing account churn.
• Upheld documentation standards in Zendesk and Freshdesk, contributing to a consistent CSAT score above team average.

SEO Executive & Lead Generation Specialist at Matellio Inc. (CG Technosoft Pvt. Ltd.) (2021-01 – 2022-12)

• Drove a 20% increase in organic traffic within 6 months by executing technical audits, on-page improvements, and acquiring 30+ niche-relevant backlinks.
• Researched and mapped 200+ target keywords using Ahrefs, SEMrush, and Google Keyword Planner to prioritize high-conversion ranking opportunities.
• Built and executed outbound lead generation sequences via LinkedIn Sales Navigator and cold email (Hunter.io, Apollo.io), contributing to a 15% uplift in qualified pipeline.
• Refined content briefs to match search intent, improving average time-on-page and reducing bounce rate across 20+ landing pages.

SEO Executive at Throtll (2020-01 – 2021-12)

• Placed 10+ primary keywords on Google Page 1 within 12 months through keyword clustering, content refreshes, and link acquisition.
• Cleared 150+ technical SEO issues — crawl errors, broken links, and duplicate content — using Screaming Frog and Moz Pro.
• Revamped 40+ web pages for target queries by applying on-page best practices via Yoast SEO and RankMath on WordPress CMS.
• Reduced page load time by 30% by identifying and fixing Core Web Vitals issues flagged in Google Search Console.

Operations Executive at Stellarix Consultancy Services Pvt. Ltd. (2018-01 – 2019-12)

• Managed day-to-day operational data processing and database administration activities
• Collected, organized, and transferred business data into database systems with high accuracy
• Maintained and updated operational records, customer information, and internal databases
• Created and managed spreadsheets containing large volumes of operational and analytical data
• Verified data accuracy by reviewing and comparing information against source documents
• Prepared research reports, operational reports, and analytical summaries for management review
• Retrieved and compiled data for business operations, reporting, and departmental requirements
• Conducted market research and supported business analysis initiatives through data-driven insights
• Performed data analytics and visualization to identify trends and support strategic decision-making
• Ensured proper documentation, filing, and organization of operational records and paperwork
• Executed regular data backup procedures to ensure data security and preservation
• Coordinated with internal teams to streamline workflows and improve operational efficiency
• Supported process improvement initiatives through accurate reporting and operational analysis
• Maintained confidentiality and integrity of sensitive business and customer information

Digital Marketing Executive at MyOnlineCA Technologies Pvt. Ltd. (2017-01 – 2018-12)

• Grew a brand-new website from 0 to 2,500 monthly visitors in under 12 months through SEO, social media, email, and content campaigns.
• Authored 50+ keyword-targeted blog posts and landing pages that drove a 3x increase in organic search impressions.
• Grew social media following by 40% across 3 platforms using Hootsuite and Buffer; ran bi-weekly email newsletters via Mailchimp to 1,000+ subscribers.
• Reported on campaign KPIs weekly via Google Analytics and Google Search Console, enabling data-backed budget and content decisions.

MBA in Human Resource Management – Jaipur National University (2016-12)

B.Com in Bachelor of Commerce – Techno Global University (2013-12)