Tanvi Koche

Digital Marketing and SEO Executive with 2+ years of experience in on-page, off-page, and technical SEO for B2B websites. Skilled in keyword research, competitor analysis, Core Web Vitals optimization, schema markup, backlink acquisition, and performance tracking through GA4 and Google Search Console. Experienced in Answer Engine Optimization (AEO), AI-driven search visibility, and content optimization aligned with user intent.

Strong analytical mindset with the ability to improve organic growth, search performance, and digital engagement through data-driven SEO strategies. Holds an MBA in Marketing & Business Analytics and certifications in Digital Marketing and Power BI. Experienced in aligning SEO strategies with business goals to drive measurable growth and user engagement.

SEO Executive at CentraLogic (2025-12 – Present)

• Conduct in-depth keyword research and competitor analysis across industries including Utilities, BFSI, Insurance, and Real Estate.
• Implement on-page SEO strategies including metadata optimization, internal linking, content structuring, and schema markup to improve search visibility.
• Optimize content for Answer Engine Optimization (AEO) to improve visibility in featured snippets, People Also Ask, and AI search results.
• Monitor Core Web Vitals, crawlability, indexation, and site performance using Google Search Console while coordinating with development teams on technical improvements.
• Develop and execute off-page SEO strategies including backlink acquisition through outreach and guest posting.
• Analyze keyword rankings, impressions, clicks, and organic traffic using GA4, Google Search Console, and SEMrush.
• Collaborate with content, design, and development teams to ensure SEO best practices are integrated across digital assets.
• Prepare weekly and monthly SEO performance reports with actionable insights to improve organic growth.

Web Marketing Executive at Data Bridge Market Research (2024-05 – 2025-12)

• Executed end-to-end SEO Strategies including on-page, off-page, and technical SEO to improve website visibility.
• Conducted keyword research and competitor analysis to enhance SERP rankings.
• Supported lead generation campaigns, improving inbound conversions through optimized landing pages.
• Created and optimized SEO-friendly content aligned with user intent.
• Monitored performance using Google Analytics and generated insights for campaign optimization.
• Collaborated with cross-functional teams to align marketing strategies with business goals.

MBA in Marketing and Business Analytics – Savitribai Phule Pune University (SPPU) (2022-11 – 2024-06)

B. Sc. – Sant Gadge Baba Amravati University (SGBAU) (2019-08 – 2022-05)