Tanvi Sharma

Digital marketing professional with 1+ year of hands-on experience planning and managing social media campaigns on Instagram and LinkedIn, using audience insights and performance data to improve engagement and reach. Working familiarity with Meta's advertising ecosystem via Meta Business Suite and Google Ads, with strong eagerness to deepen Facebook Ads Manager expertise around campaign structure, targeting, and optimization. Comfortable with structured testing and data analysis; applied a 206-respondent quantitative study and regression analysis to identify purchase-behaviour drivers, mirroring the test-and-iterate mindset needed for A/B testing ad creative and copy.

Complementary e-commerce experience running a live drop-shipping venture (150+ customers, revenue generated in under two months). Currently pursuing a PGDM at SOIL School of Business Design. Detail-oriented, collaborative, and comfortable discussing campaign metrics with stakeholders.

Digital Marketing Executive — Content & SEO at Squalo Technologies (2024-06 – 2025-07)

• Planned and managed social media campaigns across Instagram and LinkedIn using Meta Business Suite — setting objectives, scheduling posts, and monitoring performance against engagement and reach targets.
• Used audience insights and performance data to test and refine creative, copy, and posting cadence, iterating campaigns based on what drove the strongest engagement.
• Wrote and adapted ad and social copy aligned with brand identity, working closely with design resources to keep visuals and messaging cohesive across channels.
• Owned end-to-end on-page and off-page SEO strategy, driving measurable uplift in organic search rankings and website traffic, and fed ongoing audience research into quarterly campaign strategy.

Finance Intern at Protech Group (2023-05 – 2023-07)

• Applied working knowledge of GST compliance, cash flow management, and payroll reconciliation (PF, ESIC, Professional Tax).
• Presented financial analysis findings to senior stakeholders in a structured closing report, demonstrating commercial awareness and comfort communicating data-driven insights to stakeholders.

PGDM in Finance & Business Design – SOIL School of Business Design (2025)

B.Com (Honours) – ICON Commerce College (2020 – 2023)

Class XII (CBSE) – Faculty Higher Secondary School (2018 – 2020)

Class X (SEBA) – Happy Child High School (2018)