Tanweer Azam
Editor, Social Media and Videos Strategist
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About
Tanweer Azam is a seasoned media, social media and communications professional currently holding the position of CCO at News24 Digital, based in New Delhi, India. He was earlier Editor - Infotainment at IndiaDotCom Digital Private Limited (formerly Zee Digital). His professional journey showcases a consistent rise within the media industry, combined with growing ownership of social media strategy across Instagram, YouTube, Meta and WhatsApp, video and carousel content, public relations, internal communications and stakeholder newsletters.
As Chief Content
Officer, Tanweer leads a team of over 150 writers and producers, while also driving social-first storytelling, brand reputation, media relationships and internal messaging for some of India's most popular media names. He is known for his commitment to excellence and teamwork, and for his ability to inspire and motivate teams to achieve ambitious goals.
Experience
Chief Content Officer - News 24
(2025-11)
- Driving social media strategy across Instagram, YouTube, Meta and WhatsApp, with short-form videos and carousels, to grow reach for News 24, E24 and Sports 24
- Spearheading public relations and media outreach for the group, managing press releases, journalist relationships and brand reputation across channels
- Driving internal communications for a 150+ member newsroom, including leadership updates, policy rollouts and cross-team alignment
- Producing a regular internal newsletter to keep stakeholders informed on editorial performance, initiatives and milestones
- Driving business through brand associations and on-ground Award Ceremonies, Seminars and Conferences
Editor - Infotainment - India Dotcom Private Limited (IDPL)
(2024-09 - 2025-10)
- Spearheaded social media growth across Instagram, YouTube, Meta and WhatsApp, driving video and carousel content for India.com
- Managed public relations activity for India.com, including press releases, media queries and brand positioning
- Owned internal communications and produced a weekly editorial newsletter circulated across 14 websites to align teams on strategy and performance
- Driving business through brand associations and on-ground events like Award Ceremonies, Seminars and Conferences
Editor - Languages - DNA India (Diligent Media Corporation Limited)
(2023-07 - 2024-09)
- Led social media strategy across Instagram, YouTube, Meta and WhatsApp for DNA English and Hindi platforms, driving video and carousel-led engagement
- Handled public relations and internal communications for the languages desk, including media liaison and staff newsletters
- Managed a team of 38 writers and editors, fostering a collaborative environment that improved content quality and output
- Contributed to the growth of India.com, overseeing a viewership increase from 5 million to 45 million
Senior Media Manager - Kalkine Media Australia
(2022-01 - 2022-12)
- Managed social media output across Instagram, YouTube, Meta and WhatsApp, producing videos and carousels for financial audiences
- Creating content strategy to meet the monthly users & page view targets
- Analysing traffic through Google Analytics, Chartbeat and other mediums and planning content accordingly
- Performance management, giving regular feedback to direct reports, researchers and producers
Assistant News Editor - Zee Media Corporation Limited
(2019-01 - 2022-01)
- Drove social media strategy across Instagram, YouTube, Meta and WhatsApp, curating trending videos and carousels for maximum engagement
- Strategised with the editorial team to craft content across genres to meet monthly users & page view KRAs
- As Deputy Editor, responsible for all content used by Zee Media to grow its audience base
- Led a team of content writers, sub editors, graphics persons and social media
Senior Associate Editor - Microsoft
(2016-06 - 2018-12)
- Created and managed social media content across Instagram, YouTube, Meta and WhatsApp, including videos and carousels for audience engagement
- Selected funny, witty and emotional content that offered the best click-through rate
- Worked across all content genres including text, pictures, graphics and video
- Regularly engaged with audiences on social platforms
Deputy Editor - KVH Media Group
(2008-03 - 2016-06)
- Managed social media presence across Instagram, YouTube, Meta and WhatsApp, producing video and carousel content for Entertainment and Lifestyle stories
- Edited and rewrote copy to be tight and readable, devoid of grammatical or punctuation errors, in coordination with editors
Education
PG - Development Communication - AJK Mass Communication Research Centre, (Jamia Millia Islamia) (2006)
B.Sc. - Biotechnology - Jamia Millia Islamia (2005)
