Tanya Singh

Strategic marketing professional with an MBA in Marketing (Amity University) and 5 years of experience across brand strategy, digital marketing, product marketing, go-to-market communications, and integrated campaign leadership for global, multi-market organizations. At Thriwe, led a team of four to drive brand positioning, product marketing for an AI-powered platform, and cross-functional GTM programs across India, APAC, UAE, and Saudi Arabia — partnering with Sales, Product, Partnerships, Operations, and Design to deliver business-aligned outcomes, including organically growing the company's LinkedIn community by 110%+ (14,000 to 29,500+ followers). Skilled at translating business objectives into market-ready positioning, executive communications, and scalable marketing programs, with hands-on experience managing teams, vendors, and budgets end-to-end.

Assistant Manager – Marketing at Thriwe (2024-05 – 2026-07)

• Led integrated marketing initiatives across India, APAC, UAE, and Saudi Arabia, driving brand positioning, product marketing, and regional go-to-market strategy for a global technology-driven customer engagement platform.
• Spearheaded product marketing and go-to-market communications for key offerings, including an AI-powered platform, developing product messaging, positioning, sales collateral, and executive presentations.
• Partnered with Sales, Product, Partnerships, Operations, Technology, and Design teams to deliver cross-functional marketing programs, product launches, and sales enablement assets that supported business growth.
• Managed and mentored a team of four marketing professionals (three graphic designers and an SEO specialist), overseeing creative direction, campaign execution, and performance in line with business objectives.
• Grew Thriwe's LinkedIn community organically from ~14,000 to 29,500+ followers (110%+ growth) through executive thought leadership, brand storytelling, and strategic content initiatives.
• Led executive branding, employer branding, public relations, and corporate communications — including a leadership video series, press releases, and thought leadership content — to strengthen market positioning.
• Authored SEO-optimized blogs, case studies, and website content that strengthened Thriwe's digital presence and product positioning, with select content achieving strong organic search visibility.
• Managed end-to-end branding and marketing execution for flagship customer engagement initiatives and executive events across India, Dubai, Riyadh, Jakarta, and Bengaluru, and oversaw marketing agencies, vendors, and budgets across all campaigns.

Project Manager at Timelapse Creatives Marketing (2022-07 – 2024-05)

• Coordinated multi-brand content and social media campaigns for hospitality clients, translating business objectives into channel-specific content that strengthened brand visibility and engagement.
• Monitored and optimized performance marketing campaigns using data-driven insights to improve reach, engagement, and lead generation across digital channels.

Project Associate at Allan Lloyds (2021-07 – 2022-07)

• Managed marketing and content coordination for international conferences across Europe and MENA, developing communications that engaged VP/Director/CTO-level audiences across multiple industry verticals.

MBA in Marketing & General Management – Amity University (2019 – 2021)

BA (Hons.) in History – Delhi University (2013 – 2016)