Tanya Singhai

Hi, I'm Tanya Singhai, a designer who turns ideas into clear, creative visuals. With ~5 years of experience, I mix creativity with smart thinking to simplify complex ideas & make them engaging. From bold concepts to fine details, I like to work on things that connects with people & gets the job done.

SENIOR EXECUTIVE - MARKETING & COMMUNICATION at NYKAA E-RETAIL LTD. (2024-09 – Present)

• Launch assets for Foot Locker with Nykaa & Metro Brands.
• Website and App assets for Foot Locker.
• Campaign and sale event assets for Nykaa Fashion Home.
• Creative landing and hybrid pages.
• A+ content, infographics, screensavers, seasonal and trendled creatives, visual directions, and storytelling approaches.

EXECUTIVE - DESIGN at MYNTRA DESIGNS PVT. LTD. (2021-07 – 2024-08)

• DreamBe- Seasonal concepts, design ranges, prints, graphics, tech packs, and marketplace-led lingerie & sleepwear directions.
• Dressberry- Print, artwork, fit development, and approvals across teens, activewear, sustainable, and licensed subranges.
• Hang-tags, PDP pages, infographic pages, and print banks.
• Trend forecasting, consumer research, marketplace insights, and collection data analysis.
• Design concept and visualization for Chemistry SS'24.
• Myntra Studio assets, catalogue curation, Instagram and Myntra Minis content.
• All About You- Prints, apparel, artwork development, fit reviews, and approvals across seasonal ranges (AW'23–AW'24).
• Logos, prints, T-shirt graphic artworks, and branding assets.

GRADUATION PROJECT at INTICEDE BSD PVT. LTD. (2021-01 – 2021-04)

• Satin sleepwear range and print development.
• Renderings and catalogue layouts.
• Instagram content and social media creatives.

INTERNSHIP at PANTALOONS - ABFRL. (2020-11 – 2020-12)

• Graphics for Dreamz by Pantaloons & Honey by Pantaloons SS21 collections.
• Sleepwear and graphic tee graphics.
• Sketches, renderings, linesheets, tech packs, and design specifications.
• Factory visit and production exposure.

BACHELOR OF DESIGN in Knitwear Design (Specialisation in Intimate-wear) – National institute of Fashion Technology (NIFT) (2017 – 2021)

Higher Secondary Education – Christ Church Girls' S.S. School (2017 – 2017)