Tarash Marndi

Performance Marketing Executive with experience in SEO, Google Ads, Meta Ads, GA4, and Google Tag Manager. Skilled in campaign optimization, conversion tracking, and data analysis to improve lead generation and marketing performance. Seeking to contribute to business growth through data-driven digital marketing strategies.

Campaign Executive - IIG Technology - Bhubaneswar, Odisha

(2026-03)

• Managed Google Ads and Meta Ads campaigns for education and healthcare clients.
• Monitored and optimized CTR, CPC, CPL, Conversion Rate, and ROAS to improve campaign performance.
• Implemented conversion tracking using GA4, GTM, and Meta Pixel.
• Analyzed campaign data to improve lead quality and reduce acquisition costs.

Digital Marketing Executive - The Technovate - Bhubaneswar, Odisha

(2024-01 - 2026-03)

• Optimized meta tags and website content to improve search visibility and drive more organic traffic.
• Created schema markup to help search engines better understand website content and enhance rich snippets.
• Utilized GA4 analytic tool to monitor and analyze Website Performance.
• Conducted a Technical SEO Audit, addressing page speed, HTTPS security, mobile optimization, redirects, and HTML/CSS improvements.
• Created various backlinks, including Classified, Profiles creation, Business Listing, WEB 2.0 and Bookmarking.
• Managed and optimized Meta Ads campaigns for an Apparel brand to drive online sales and improve ROAS for 6 months.
• Created and tested audience targeting strategies using Custom Audiences and Lookalike Audiences.
• Monitored campaign performance through Meta Ads Manager, tracking CTR, CPC, CPM, and conversion metrics.
• Conducted A/B testing on ad creatives and audience segments to improve campaign performance.
• Implemented Meta Pixel and tracked conversion events to measure and optimize advertising effectiveness.

Jr. Digital Marketing Executive (SEO) - Qtonix Software Pvt Ltd - Bhubaneswar, Odisha

(2022-12 - 2024-01)

• Created an SEO strategy for improving website rankings by establishing links on high domain authority websites.
• Designed PPT, PDF, Infographics and Images on Canva for submission on different websites.
• Used Google Analytics, Screaming Frog and Deep Crawl to perform SEO analysis and monitor web analytics.

Digital Marketing Executive - Jagluck Services - Bhubaneswar, India

(2022-09 - 2022-12)

• Devised a strategy for both on- and off-page optimization to improve website rankings and boost traffic.
• Created a copy and LBD for different websites.
• Created and scheduled social media posts for Facebook and Instagram.
• Assisted in writing captions and creating content ideas.
• Monitored post engagement, reach, and audience interactions.

MBA - Utkal University (2017)

BBA - Utkal University (2015)

12th - Ekalavya Model Residential School (2010)

10th - Sankerko Govt High School (2008)