Campaign Executive - IIG Technology - Bhubaneswar, Odisha
(2026-03)
- Managed Google Ads and Meta Ads campaigns for education and healthcare clients.
- Monitored and optimized CTR, CPC, CPL, Conversion Rate, and ROAS to improve campaign performance.
- Implemented conversion tracking using GA4, GTM, and Meta Pixel.
- Analyzed campaign data to improve lead quality and reduce acquisition costs.
Digital Marketing Executive - The Technovate - Bhubaneswar, Odisha
(2024-01 - 2026-03)
- Optimized meta tags and website content to improve search visibility and drive more organic traffic.
- Created schema markup to help search engines better understand website content and enhance rich snippets.
- Utilized GA4 analytic tool to monitor and analyze Website Performance.
- Conducted a Technical SEO Audit, addressing page speed, HTTPS security, mobile optimization, redirects, and HTML/CSS improvements.
- Created various backlinks, including Classified, Profiles creation, Business Listing, WEB 2.0 and Bookmarking.
- Managed and optimized Meta Ads campaigns for an Apparel brand to drive online sales and improve ROAS for 6 months.
- Created and tested audience targeting strategies using Custom Audiences and Lookalike Audiences.
- Monitored campaign performance through Meta Ads Manager, tracking CTR, CPC, CPM, and conversion metrics.
- Conducted A/B testing on ad creatives and audience segments to improve campaign performance.
- Implemented Meta Pixel and tracked conversion events to measure and optimize advertising effectiveness.
Jr. Digital Marketing Executive (SEO) - Qtonix Software Pvt Ltd - Bhubaneswar, Odisha
(2022-12 - 2024-01)
- Created an SEO strategy for improving website rankings by establishing links on high domain authority websites.
- Designed PPT, PDF, Infographics and Images on Canva for submission on different websites.
- Used Google Analytics, Screaming Frog and Deep Crawl to perform SEO analysis and monitor web analytics.
Digital Marketing Executive - Jagluck Services - Bhubaneswar, India
(2022-09 - 2022-12)
- Devised a strategy for both on- and off-page optimization to improve website rankings and boost traffic.
- Created a copy and LBD for different websites.
- Created and scheduled social media posts for Facebook and Instagram.
- Assisted in writing captions and creating content ideas.
- Monitored post engagement, reach, and audience interactions.
