Marketing, Brand Strategy, Luxury, Fashion, Retail
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I am a senior marketing and brand strategist with over 16 years of experience in luxury, fashion, and retail. I specialize in strategic marketing, brand management, trade marketing, PR, and campaign execution for top global brands. My expertise spans integrated marketing, ATL & BTL strategies, digital and social media marketing, and event management.
I have a proven track record in driving brand growth, optimizing budgets for maximum ROI, and leading high-impact activations, including PR events and global brand collaborations. With extensive international exposure, I excel in developing strategic alliances, managing cross-functional teams, and executing large-scale campaigns that enhance brand visibility and consumer engagement. Passionate about unlocking growth opportunities, I am seeking senior leadership roles to drive marketing excellence and business success.
I am a senior marketing and brand strategist with over 16 years of experience in luxury, fashion, and retail industries. I have led strategic marketing initiatives, brand management, PR, trade marketing, and campaign execution to drive business growth and market expansion.
At Kering Eyewear India, I headed brand and marketing, overseeing comprehensive marketing plans, optimizing brand positioning, managing digital campaigns, and strengthening PR activities. I successfully increased brand sell-out, enhanced market penetration, and executed high-impact brand activations.
Previously, at Safilo Group, I spearheaded trade marketing strategies, managed event executions, and led retail activations, significantly improving brand visibility and consumer engagement. I also gained expertise in merchandising, visual merchandising, quality management, and product training through my roles at Triburg, KAZO, IBM Daksh, and Convergys.
I hold a Master of Fashion Management from the National Institute of Fashion Technology and a Bachelor of Commerce from Kumaon University. I specialize in strategic planning, digital marketing, ATL & BTL campaigns, vendor and stakeholder management, budget optimization, and team leadership. I have successfully managed a portfolio of global luxury brands, including Gucci, Cartier, Montblanc, Bottega Veneta, Balenciaga, Alexander McQueen, Dior etc, and I have extensive international experience in global events and strategic collaborations.
I hold a Master of Fashion Management from the National Institute of Fashion Technology (2009) and a Bachelor of Commerce from Kumaon University (2006). Additionally, I completed internships in Retail Management & Visual Merchandising at Levi's and Brand Management & VM at Pantaloons, gaining hands-on experience in marketing, merchandising, and brand strategy.