Tauseef Sarwar

Result-driven PGDM (Marketing) professional with nearly 16 years of experience in Key Account Management, Modern Trade, Large Format Retail, Business Development, and Pre-sales. Proven expertise in driving top-line and bottom-line profitability by managing named, large accounts, and SMEs across diverse industries. Skilled in budget management, ensuring optimal promotional spend to boost sales and strengthen brand presence.

Adept at developing and executing key account strategies aligned with sales, product marketing, and senior leadership objectives. Experienced in planning and activating in-store promotions, BTL marketing, and managing major clients such as Big Bazaar, DMart, Star Bazaar, Walmart, Reliance Retail, and Metro Cash & Carry.

Senior Manager - Modern Trade - Nilkamal limited

(2024-04)

• Manage pan-India Modern Trade operations for Nilkamal Furniture and Mattress, driving business growth across key markets.
• Develop and execute annual budget plans and strategic initiatives to consistently achieve revenue and profitability targets.
• Enhance brand visibility at the store level through effective merchandising and promotional activities.
• Lead, mentor, and motivate a high-performing sales team to surpass planned sales objectives.
• Optimize pricing strategies and profit margins to maximize financial performance.
• Drive new product listings and acquire new customers to expand market share.
• Manage major key accounts including Dmart, Reliance Retail, Walmart, Spencer's, and Metro Wholesale, ensuring strong partnerships and sustained business growth.

Key Accounts Manager - Modern Trade - Reynolds India Pvt Ltd

(2020-12 - 2024-04)

• Spearheaded business growth for South & West India through strategic collaboration with Category teams, enhancing overall market presence and revenue generation.
• Executed targeted Below-The-Line (BTL) marketing strategies, ensuring effective planning and seamless implementation across regional markets.
• Led and managed a regional sales team, driving productivity and achieving sales targets within modern trade channels.
• Oversaw distributor relationships, optimizing Modern Trade distribution networks to maximize business expansion and customer reach.
• Managed Profit & Loss (P&L) accountability to ensure product and vertical financial objectives were met consistently.
• Developed and implemented precise inventory planning and budget management strategies to align operational efficiency with business goals.

Key Account Manager - Modern Trade - Meteor Apac India Pvt. Ltd

(2019-09 - 2020-12)

• Develop strategic initiatives to enhance Ty brand presence within the rapidly evolving Modern Trade (MT) channel, driving revenue growth through effective negotiation of Terms of Trade (TOT), accurate assortment listing, and execution of promotion planning and activations.
• Analyze and identify business opportunities in private labeling; prepare and implement comprehensive business plans focused on volume growth, profitability improvement, distribution expansion, and market share increase.
• Ensure seamless implementation and adherence to all agreed components of TOT for optimal channel performance.
• Monitor and optimize brand visibility through management of Share of Facing and deployment of merchandising collateral.
• Execute Below The Line (BTL) marketing activities, including targeted schemes, promotional campaigns, and exclusive store expenditures to boost customer engagement and sales.
• Collaborate closely with customer service and supply chain teams to manage daily order processing, ensuring timely and accurate fulfillment of orders.

Business Development Manager - A. W. Faber Castell India Pvt Ltd

(2016-04 - 2019-08)

• Developed and executed strategic initiatives to enhance Faber-Castell's market presence within the rapidly evolving Modern Trade (MT) channel.
• Increased business growth by optimizing product assortment, planning targeted promotions, and leading impactful activation campaigns.
• Achieved top-tier customer satisfaction by strengthening team capabilities and expanding operational capacity to support the fast-growing MT segment.
• Ensured flawless execution of joint business plans, maintaining full compliance with Trade Operations Terms (TOT) to maximize customer satisfaction.
• Accelerated profitable growth and expanded the existing customer base by formulating and implementing both short-term and long-term growth strategies with key accounts.

Assistant Manager Business Development - Linc Pen & Plastics

(2013-08 - 2016-03)

• Served high-profile Modern Trade clients such as Staples, HyperCity, DMart, Future Group, Reliance Retail, ABRL, and Tesco, ensuring consistent business growth.
• Cultivated and maintained strong customer relationships, driving achievement of sales and collection targets across the region.
• Monitored and ensured timely and accurate invoicing, as well as prompt receipt and banking of customer payments, resulting in improved cash flow.
• Managed and executed strategic marketing and communication programs to enhance brand visibility and product demand.
• Collaborated closely with key accounts' purchase departments to facilitate efficient procurement processes and order fulfillment.
• Designed, implemented, and assessed promotional schemes and sales initiatives, increasing regional sales revenue by an estimated 15%.

MBA/PGDM - Marketing - Institute of Marketing and Management (IMM) (2008)

B.Com - Commerce - Allahabad University (2005)

12th - CISCE(ICSE/ISC), English (2002)

10th - CISCE(ICSE/ISC), English (2000)