Programming & Consumer insights - Disney Star - Mumbai
(2022-03)
- Utilize qualitative & quantitative research method to study audience performance & trend
- Analyzed competition data and adjusted strategies accordingly
- Analyzed D+2 data (daily) to track trends and insights for decision making
- Finding library content for RODP
- Continuously monitor break patterns and GRPs to identify trends and anomalies. Being proactive in detecting changes which helped in the decision making
- Collaborate closely with FPC team to implement programming changes
- Understand consumer behavior from BARC data
- Providing key inputs for channel programming
- Finding potential slots for overall GRP growth
- Presenting PHGEC weekly changes to marketing & programming team
- Providing data requirement to marketing & programming
- Sending weekly updates & findings to channel head & other teams
Strategy & Planning - SAB Group - Mumbai
(2016-11 - 2022-03)
- Responsible for the research for "SAB Network" with competitors in genre
- Planning movie schedule on Dabangg Channel (FPC Planning)
- Content selection & acquisition of Dabangg Channel
- Qualitative & Quantitative analysis of BARC Viewership Data using different population strata
- Media analysis, competition tracking, TG profiling, market prioritization, monitoring competitor's performance on weekly/monthly/Quarterly basis
- Identifying key consumer trends
- Developing an optimal strategies/tactical plan with fixing key result areas
- Monitoring competitor's program & channel performance on a weekly basis
Research Associate - STAR India Pvt. Ltd - Mumbai
(2015-09 - 2016-11)
- Programming- Providing creative inputs to increase the stickiness of audience on the channels & therefore to increase the viewership
- Distribution- Tracking the distribution of network channels & the competition across markets to ensure the competitive availability of Life OK
- Strategy for Life OK channel helping them understanding the Do's & Don'ts on their - Programming & Marketing efforts
- A study on the growth of non-Fiction as well as Fiction shows & their impact on audiences' TV viewing behavior
- Content & Break strategies for the channel
- Studies on understanding the TGs/ Markets & their media consumption habits
- Weekly presentation of the Hindi General Entertainment genre, wherein understanding & keeping track of competition channels in terms show performance, markets & TGs
Research Executive - SAB Group - Mumbai
(2014-08 - 2015-09)
- Adhering to sales and programming team requirements in terms of reports and data collection
Executive - Softline Creation - Mumbai
(2014-01 - 2014-08)
- Adhering to sales and programming team requirements in terms of reports and data collection
Data Analyst - TAM Media Research Pvt. Ltd. - Mumbai
(2011-01 - 2014-01)
- Collating raw data into meaningful management information
