Thanushree R

Results-driven Senior Fashion Designer and Design Lead with 8 years of experience across womenswear, menswear, apparel development, graphics and textile prints. Strong experience in trend and market research, collection and range development, technical design, sourcing, sampling and production coordination. With a Master's degree in Fashion Design from the UK, I bring global design sensibility, strong commercial understanding and extensive product development experience.

Experienced in leading design projects, developing commercially relevant collections and collaborating across design, sourcing, merchandising and production teams.

Senior Designer & Buyer (Hybrid Role) at ZECODE – by Siyaram Silk Mills Ltd

Maintained high sampling hit ratio and creative alignment while managing production-side execution during hybrid role shift.

• Led design and buying for menswear and womenswear categories, aligning product development with Gen Z preferences and seasonal OTB plans.
• Conducted seasonal market research, trend forecasting (WGSN, street style, trade shows), and vendor sourcing to build cohesive product ranges.
• Negotiated pricing, timelines, and MOQs to meet margin goals without compromising design integrity.
• Coordinated with vendors for proto and SMS orders, maintained tracking sheets, and collaborated with the sourcing team on T&A adherence.
• Developed tech packs, color palettes, and style direction under fast timelines.
• Provided design solutions under dual-role transition with minimal support while aligning with business KPIs.

Senior Designer at EVOLV CLOTHING COMPANY PVT.LTD (2022-04 – 2024-06)

Worked for European brands such as G-STAR, WOOLRICH, FYNCH HATTON and American brands such as NORDSTROM and VINEYARD VINES.

• Overseeing all design projects, from conception to delivery.
• Comfortable making decisions, managing the design team, merchandising team and the marketing team and have an eye for detail as well as be able to see what's happening at all levels of production from start to finish.
• Presenting story, mood, color boards, and samples to buyers.
• Support Business Development/ Revenue growth through research and creation of new designs which gets converted to bulk.
• Research, sourcing and development in bringing in elements of sustainability in all our collections.
• Exercising cost controls in all sourcing and developments.
• Identifying cutting edge technology such as CLO 3D, E-flow technology etc and practical implementation of such technology that became a lever for increased sales and customer delight.

Designer at AMBATTUR FASHION INDIA PVT.LTD (2020-11 – 2022-04)

Worked for European brands such as Marks and Spencer, MANGO, White stuff and American brands such as LEVIS, J.JILL, EXPRESS, EVERLANE and LOU and GREY.

• Study the design directions received from buyer and develop a seasonal range plan with acceptable balance between key details and price to meet their expectations and requirements.
• Created digital sketches, CAD's and digital presentations using illustrator and photoshop.
• Analyse the forecast & according create mood/color/fabric boards for the season, also keeping up with the market trends and competitor activities.
• Coordinating with various departments like Pattern, RND, Merchandising, sampling, embroidery and washing to ensure design integrity throughout all stages of development and meet the deadlines.
• Developed a self packable bottom concept for Levis which was widely appreciated by the brand and went into bulk sample production.
• Also developed other Innovative and technical collections for LEVIS and Marks and Spencer.

Designer at BASICS LIFE (HASBRO CLOTHING) (2015-07 – 2016-11)

• Designed men's shirts and trousers with subtle detailing and also focusing on functionality for 3 seasons.
• Created more than 50 print designs for shirts, knitwear and trousers for 2 consecutive seasons.
• Developed new design concepts and participated in trade shows.
• Coordinated with clients, technical and marketing team on planning and designing textile materials.
• Assisted with dips, fabric quality, sample approvals.

MA in Fashion Design – Birmingham City University (2019)

BA (Hons.) in Fashion Design – Pearl Academy of Fashion (Validated by Nottingham Trent university, UK) (2015)