Tharun Kumar

Results-driven E-Commerce & Digital Marketing Manager with 4+ years of experience scaling brands across Q-commerce, Amazon, and performance marketing channels. Delivered a 125% Year-over-Year revenue increase within 12 months of taking full ownership of the growth function. Promoted from individual contributor to manager at Hello Tempayy within 14 months, reporting directly to the Founder's Office.

Skilled at turning data into decisions — from demand forecasting and ad optimization to platform partnerships and D2C experiential campaigns across Swiggy Instamart, Zepto, Blinkit, Amazon India, and Amazon USA.

E-Commerce & Digital Marketing Manager - Hello Tempayy | Vegolution - Bangalore

(2024-02)

Promoted from Category Team Lead | Reports to Founder's Office

• Drove a 125% Year-over-Year revenue increase within the first 12 months of assuming full P&L and growth ownership.
• Scaled Q-commerce revenue across 3 major platforms — Swiggy Instamart, Zepto, and Blinkit — by negotiating premium visibility slots and executing platform-exclusive promotional campaigns.
• Increased product discoverability by executing targeted keyword research and optimizing listings across 5+ platforms simultaneously.
• Optimized ad spend across Google Ads, Facebook Ads, and Quick Commerce ad channels, improving ROAS and reducing cost-per-acquisition.
• Built and managed demand forecasting models that achieved 100% fill rates on high-velocity SKUs, eliminating stockouts during peak campaigns.
• Expanded international e-commerce presence by launching and managing Amazon USA storefront alongside existing Amazon India operations.
• Led 3+ BTL live events and branded stall activations, generating measurable direct-to-consumer (D2C) acquisition and product trial at scale.
• Managed a cross-functional team of 3, streamlining workflows across Logistics, Marketing, and Sales to reduce turnaround times.

Educational Counsellor - College Dekho | Girnarsoft - Bangalore

(2023-01 - 2024-01)

• Counselled 100+ students per month on college selection and higher education pathways, consistently meeting enrollment conversion targets.
• Improved student-to-enrollment conversion by delivering personalized guidance aligned to individual academic profiles and career goals.
• Resolved academic and personal challenges for students, reducing drop-off rates during the enrollment process.

Sales Service Associate - HRH Next Pvt Ltd - Bangalore

(2021-06 - 2022-07)

• Consistently met and exceeded monthly sales targets by building rapport with customers through product expertise and direct communication.
• Cultivated new client connections using direct communication strategies.
• Resolved 95%+ of customer inquiries at first contact, maintaining high satisfaction scores across the team.
• Cultivated a pipeline of new client relationships using proactive outreach, contributing to team revenue growth quarter-on-quarter.

Diploma - Civil Engineering - MJR College of Engineering & Technology

SSLC - Z.P High School, Piler, Chowdepalle