Thejas Dp

Founding Member, Product & Growth at Niti AI (2024-03 – Present)

Owned full product lifecycle — discovery, roadmap, PRDs, sprint execution, and post-launch loops — for a multiagent AI platform serving enterprise clients across fintech, D2C, and operations.
Led end-to-end rollout of AI systems for enterprise clients: problem framing, requirements, UX, dev handoff, operational deployment, and live performance tracking.
Defined agent behaviors, workflow logic, and system architecture for a 6-agent AI platform, aligning product, engineering, and business teams around measurable outcomes.
Diagnosed that NBFC loan conversion drop-off was happening at the application intake stage — not underwriting — due to unclear workflows and incomplete borrower data at submission. Redesigned the intake flow to front-load verification and simplify field-officer UX, increasing conversion by 8% within 60 days of rollout.
Designed and deployed a high-volume task resolution system for a banking client supporting 1,000+ daily users.
Partnered directly with CEO on enterprise sales and customer success — led deployments, shaped use-case framing, and drove product-market alignment with NBFC partners.
Supported go-to-market strategy and sales enablement by translating AI capabilities into concrete customer value propositions for enterprise buyers.

Founding Product Designer at Niti AI (2023-09 – 2024-03)

Led a 4-person design team, owning product design, UX strategy, and design system across the full product surface.
Translated early-stage product strategy and customer workflows into implementation-ready designs, user flows, and component systems.
Owned end-to-end design for multiple enterprise AI products — from information architecture and interaction design through dev handoff and QA.

UI/UX Designer — Intern at Niti AI (2022-11 – 2023-08)

Designed core product experiences and customer-facing flows across enterprise AI tools for fintech clients.
Built a strong foundation in UX research, prototyping, and product design that now directly informs product decisions.

Product & Design at Procial (2022-06 – 2022-08)

Designed end-to-end UX for a Web3 creator marketplace across 50+ screens — covering creator onboarding, asset listing, buyer discovery, transaction flows, and post-purchase experience.
Built a complete design system from scratch, translating early-stage product strategy into reusable components, interaction patterns, and implementation-ready handoffs for engineering.
Designed and launched 4 marketing websites that translated complex Web3 value propositions into clear, conversion-focused experiences for mainstream audiences.
Worked directly with founders and engineering to maintain design fidelity during development, clarify edge cases, and improve usability through rapid iteration cycles.

UX Designer at Fabrik (2021-01 – 2021-12)

Designed UX for a 3D spatial computing and digital twins platform used by engineering and operations teams across manufacturing, aerospace, and industrial sectors.
Redesigned core website and user onboarding flows to reduce friction for technically complex products — improving first-session activation and clarity of the 3D/AR value proposition.
Contributed to 5 key product features across the core spatial viewing, collaboration, and root cause analytics experience — refining information architecture, interaction flows, and usability for non-technical enterprise users.
Built foundational skills in UX research, prototyping, and designing for complex technical products under real enterprise constraints — directly informing current product management decisions.

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