Trpti Rupani

Marketing and brand communications professional with 5+ years of experience across digital marketing, brand development, marketing communications, and lead generation. Proven track record building paid and organic marketing strategies, managing teams, revamping websites and buyer journeys, and driving measurable revenue growth. Comfortable owning a marketing function end-to-end, from strategy and budget to execution and reporting.

Brand and Marketing Communication Manager at IndusInd (2025-03 – Present)

• Lead brand and corporate communication initiatives, ensuring consistent messaging across all digital and offline touchpoints.
• Develop high-quality marketing collateral, including creatives, videos, presentations, and digital assets for corporate and product initiatives.
• Drive brand consistency across the website, performance marketing campaigns, and all customer-facing communication, ensuring alignment with brand identity and guidelines.
• Collaborate with cross-functional teams — strategy, digital, sales, legal and operations — to align marketing strategies with business goals.
• Strengthen brand identity by streamlining communication frameworks and improving creative quality and turnaround time.
• Support large-scale campaigns and corporate events through strategic planning, content development, and coordination with agencies.

Assistant Manager – Digital Marketing at Asapp Info Global Group (2024-01 – 2025-02)

• Led a team of 7, fostering collaboration and enhancing performance through strategic guidance and mentorship.
• Implemented streamlined processes and developed Standard Operating Procedures (SOPs) to optimize team efficiency.
• Rebuilt paid and content strategy for an underperforming funnel, lifting conversion rate from 1% to 3% and generating monthly magazine revenue of INR 8,00,000, surpassing targets.
• Proactively generated high-quality leads for both company objectives and B2B clients, expanding market reach and revenue potential.
• Revamped multiple in-house websites to improve interactivity and user-friendliness, optimizing online presence.
• Led the development of a Content Management System (CMS) and set up lead tracking, nurturing, and automation processes.

Senior Marketing Executive / Marketing Executive at Isprava Group (2021-11 – 2023-10)

Managed digital marketing for two premium residential brands, Isprava and The Chapter, driving campaigns and results.

• Formulated and executed a paid digital marketing strategy across Google, Meta, Instagram and LinkedIn on a monthly budget of INR 10,00,000, contributing to approximately INR 20 crore in monthly-influenced revenue.
• Generated high-quality leads across organic and paid channels; implemented reporting methods to monitor and optimize performance.
• Led a strategic revamp of the company website, significantly increasing traffic and reducing bounce rate.
• Elevated brand visibility through on-page SEO optimization.
• Planned and executed client events, and drove brand development initiatives and campaigns to enhance visibility and engagement.

Marketing Executive at Trijog - Know Your Mind (2021-02 – 2021-11)

• Led digital marketing, social media, website management, and email campaigns to promote mental health awareness.

Community Volunteer / Fundraising Mentor at Muskurahat Foundation (2018-06 – 2020-01)

• Organized and executed educational sessions for children in the organization.
• Provided guidance and leadership to a team of 35 people for successful fundraising efforts benefiting the nonprofit.

Bachelor of Mass Media in Mass Media – Jai Hind College, Mumbai (2020)

HSC – Royal Global School, Guwahati (2017)