Creative |ATL BTL Activation | Branding Execution
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Strategic Branding & Marketing Communications Professional | 10+ Years Experience
Highly motivated and result-oriented professional with a proven track record of managing national-level branding and marketing operations. I specialize in scaling brand presence through integrated communication strategies, creative execution, and team leadership.
National Brand Management: Managed pan-India BTL and ATL activities for Waaree Energies Ltd, ensuring brand consistency across diverse regional markets.
Retail Visual Excellence: Led branding initiatives for luxury names like KALKI Fashion and Malabar Gold, focusing on high-quality visual standards and premium consumer experience.
Creative Technical Mastery: Expert in Graphics, bringing a hands-on technical edge to brand design and digital layouts.
Operational Leadership: Experienced in managing large teams (up to 40 members), overseeing budgets, and meeting tight deadlines for complex marketing projects.
My goal is to add value to a forward-thinking organization that prioritizes passion, integrity, and versatility. I am currently open to leadership opportunities in Branding, Marketing Communications, and Advertising.
Skills at a Glance: Brand Strategy • BTL/ATL Marketing • Event Management • Photoshop Artistry • Franchise Branding • Social Media Campaigning • Team Leadership
Currently based in Surat. Open to domestic and international travel.
I thrive in fast-moving environments and am always looking for the next challenge to exceed standards.
I am a branding and marketing communication professional with over 12 years of experience across FMCG, consumer, retail, and corporate sectors. I specialize in BTL activations, in-store and on-ground branding, marketing communication, and pan-India campaign execution. My background combines strong creative understanding with hands-on execution, including vendor management, POS visibility, and coordination with regional and sales teams.
I have consistently worked on building and strengthening brand presence through effective strategy, execution, and cross-functional collaboration.
I hold a Diploma in Animation from MAAC, which provided a strong foundation in visual communication, design principles, and creative tools. This education has directly supported my career in branding, marketing communication, and creative execution, enabling me to effectively translate brand strategies into impactful visual and on-ground marketing assets.
