Tushita Trivedi

Results-driven Digital Marketing professional with expertise in SEO, content marketing, and paid advertising across Google, Facebook, and LinkedIn. Proven track record of increasing organic traffic, improving CTR, and generating qualified leads through data-driven strategies, keyword optimization, and high-converting content. Skilled in landing page optimization, campaign management, and marketing analytics, with hands-on experience in tools like Google Analytics, Yoast SEO, and CRM platforms.

Strong focus on performance tracking, ROI improvement, and continuous campaign optimization to drive business growth.

HR Intern at MECL (2025-05 – Present)

Human Resources Internship focusing on policy management and training module development

• Revised Standing Orders by assisting in the review and update of 10+ policy clauses, ensuring alignment with applicable labour laws and statutory compliance requirements, and supporting timely approvals
• Designed and developed an HR training module on HR Metrics for the iGOT Karmayogi digital learning portal, contributing to 1 end-to-end module aimed at enhancing data-driven decision-making and competency development for public sector employees

HR Intern at Loksuvidha (2024-07 – 2024-08)

Human Resources Internship focusing on employee onboarding and data management

• Coordinated in end-to-end employee onboarding for 20+ new hires, coordinating documentation, system entries, and orientation activities to ensure smooth and timely integration into the organization
• Managed EPFO data updates and submissions for 100+ employee records, ensuring 100% accuracy and statutory compliance within prescribed timelines

Performance Marketing Executive at Netzverk AI Pvt Ltd (2022-08 – 2024-07)

Performance Marketing role focused on SEO, content marketing, and paid advertising campaign management

• Produced 5-6 SEO-optimized blog articles monthly, driving consistent growth in organic student traffic and strengthening long-term lead generation
• Crafted high-converting ad copy for Google, Facebook, and LinkedIn campaigns, improving click-through rates by 10-15% and attracting targeted education audiences
• Conducted in-depth keyword research (5-10 high-ranking keywords/month), increasing blog visibility by 20% and enhancing SERP performance
• Ensured content quality by maintaining 80+ readability scores using Yoast and Grammarly, improving engagement and SEO effectiveness
• Developed 3-5 quarterly marketing assets (whitepapers, guides), contributing to CRM pipeline growth and accelerating lead conversion
• Optimized course landing pages through strategy copy, A/B testing, and CTA enhancements, increasing conversion rates from 3-5% to 6-9%
• Revamped and updated legacy blog content quarterly, boosting search rankings and driving a 30-50% increase in organic impressions
• Executed quarterly lead generation campaigns, achieving a 20-30% increase in qualified leads within 90 days through funnel optimization
• Refined audience targeting for behavioral ad campaigns, reducing cost-per-lead (CPL) while maintaining lead volume and improving quality
• Designed visually engaging ad creatives with strong CTAs, increasing engagement rates by 25% compared to previous campaigns
• Delivered comprehensive monthly KPI reports, providing insights on traffic, conversions, and ROI to guide data-driven strategy and performance improvements

MBA in Marketing & HR – Ramdeobaba University (RBU) (2024-08 – 2026-05)

B.Sc – RTMNU (2018-07 – 2021-05)

XII – Maharashtra State Board (2017-03 – 2018-03)

X – CBSE Board (2015-07 – 2016-03)