Twinkle T Maliackal

Digital Marketing Specialist and Social Media Manager with 3+ years of combined experience across agency and freelance roles. Specialized in organic social media management and content strategy, with hands-on experience in ads, campaigns, website design, sales funnels, landing pages, and lead magnets, and experienced in supporting coaches and service-based businesses with consistent, conversion-focused digital presence.

Freelance Digital Marketer at Freelance (2023-01 – Present)

Specialized in organic social media management for coaches, consultants, and service-based businesses

• Planning and executing monthly content strategies aligned with offers, launches, and audience growth
• Managing content across Instagram, LinkedIn, and YouTube, ensuring brand consistency
• Supporting campaign execution, lead magnets, and funnel-driven content
• Collaborated on landing pages and sales funnel content to support lead generation
• Analyzed performance metrics and optimized content for engagement and reach
• Translated business goals into structured, repeatable content systems
• Key Client: Rebeca – Business & Life Coach (USA) |
• Created full-month content calendars aligned with services and programs
• Supported organic lead generation through warm campaigns and content strategy
• Increased Instagram engagement by 60% in 3 months through targeted content
• Improved 70+ LinkedIn Connections in 1 month

Digital Marketing Manager at Heyday PR & Marketing (2022-02 – 2023-06)

Managed social media accounts and executed digital marketing strategies for fitness and wellness brands.

• Managed 10+ social media accounts across Instagram, Facebook, and LinkedIn
• Developed and executed digital marketing strategies for fitness and wellness brands
• Led influencer marketing collaborations, significantly increasing brand reach by 15x
• Supported paid ad campaigns and promotional launches
• Designed and managed WordPress websites, including landing pages and basic SEO
• Assisted in lead generation activities that contributed to increased memberships and product sales

Software Developer Trainee at Dhi Sigma Systems (2021-01 – 2021-11)

• Worked on application development and technical problem-solving
• Gained a strong foundation in systems, logic, and structured workflows

Master of Computer Science in Computer Science – School of Computer Science, Mahatma Gandhi University (2018 – 2020)

Bachelor of Computer Applications in Computer Applications – Mar Kuriakose Arts & Science College (2015 – 2018)