Work Experience
Marketing (Shriram Automall India Ltd. (July 24 - Till)
Key Responsibilities: Heading the Marketing, BTL, Offline Marketing Digital, Influencer & Lead Generation
- Planning and execution of BTL strategies to boost footfall and brand visibility at Auto malls. Organized promotional events like auctions and vehicle shows for customer engagement.
- Spearheading brand development activities for the entire course of action. Auto malls, Branding & SFL Branches, POSM merchandise, and Sales Promotion.
- Coordinated with Automall teams for targeted local marketing in key zones & aligned the BTL team with the digital marketing team for stronger customer engagement.
- Framing the implementation plan to integrate & support the initiatives at various levels. • Ensuring the brand elements are promoted aptly with the right communication/identity/image & positioning per the SOPs for internal & external marketing affairs.
- Vendor Management: Managed vendor relationships for cost-effective event execution. Dealing with regular day-to-day vendors for the smooth functioning of the process & negotiating at the best with desired project outcomes.
Manager - Marcom (Green Power International Pvt. Ltd (Jan 23 - July 24)
Key Responsibilities: BTL, Digital, Events & Expo, Offline Marketing
- Spearheading brand development activities for the entire course of action. Retail Branding & Product Display, POSM merchandise, and Sales Promotion.
- Responsible for conceptualizing & executing exhibitions, national & international, like India Energy Week, PowerGen India, Biofuel Expo, Renewable Energy (REI), Overseas exhibitions (Thailand & Nigeria), and many more on a smaller or larger scale.
- Ensuring the brand elements are promoted aptly with the right communication/identity/image & positioning per the SOPs for internal & external marketing affairs.
Creative & Digital Media Agency Lesioning: Responsible for developing communications with advertising agencies & creating rollout plans for media releases at various levels.
Planning & executing digital marketing initiatives that include SEO, social media, & Website updating & maintenance.
Vendor Management: Dealing with regular day-to-day vendors for the smooth functioning of the process & negotiating at the best with desired project outcomes.
Marketing (Opple Lighting India, 13 Jun 22 - Dec 22) (Operation Closed in India)
Key Responsibilities: BTL, Offline Marketing, Brand Development & Launch
- BTL - Retail Shop Branding & Product Display, POSM merchandise, Sales Promotion at retail shop, and Group market visits to generate secondary sales.
- Outdoor campaign for brand awareness and to support the new product launch. These ATL activities are done as part of the Barter deal (against the product) to clear slow-moving products.
- Handling Print media advertising (magazines, newspapers, Advertorials/Interviews, PR, etc.)
- Creative & Digital Agency handling & managing social media profiles, Facebook, Instagram & LinkedIn.
- Managing & printing of POPs such as Catalogues, Merchandise, promotional items & sales support material.
- Planning & implementation of Product launches, Exhibitions, Annual meets, Dealer & Distributor meets, Electrician meets, etc.
Manager - Marketing (HPL Electric & Power Ltd, June 2016 - June 2022)
Key Responsibilities: BTL, Digital, Branding Development & Retail, Event & Expos
Handled complete product portfolio of HPL: B2C Products - Consumer Lighting, Wires & Cables Domestic Switchgears (MCB & DB’s), Modular Switches. B2B Products - Industrial Switchgears, Metering & Solar. Responsibilities:
- Developing & implementing Annual Marketing & Brand Strategy targeting B2B & B2C segments.
- Executing the inclined strategies with cross-functional teams.
- Market Evaluation: studying the market for brand & competition scenario across PAN India, ensuring our product offerings/lifecycle & other valid factors for the next round of initiatives.
- Planning & Executing the creative materials, including POSM, Newsletters, Schemes, brochures, logos, Product packaging, and promotional assets. Creation ideas & supervised product packaging design processes, ensuring high-quality production for creative projects.
- Responsible for developing the communications with the advertising agency & creating a roll-out plan for media release at various levels.
- Planning & Executing the digital marketing initiatives that include SEO, Social Media & Website maintenance.
- Planned and executed key events like product launches, exhibitions, annual meets, dealer and distributor meets, and electrician engagements. Achievements:
- Developed & implemented Brand Guidelines to get consistency throughout the network.
- All BTL marketing SOPs were defined & ensured that all branches follow the brand policy.
- Penetrated new markets through the use of new marketing initiatives.
- Drove branding marketing initiatives to increase brand and product visibility & market performance.
- Created product positioning & messaging to differentiate products in the market & expand visibility.
- Supported the IPL Sponsorship campaign of RCB in 2018, Delhi Capitals in 2019 & Pro-Kabaddi 2in 019.
Senior Officer - Marketing & Creative Design - (Fena (P) Ltd.) July 2015 - June 2016
- Collaborated with product managers and segment category heads to drive Brand Development, Retail Branding, Product display, POSM merchandising, and sales promotions.
- Designed and managed creative materials, including POSM, Newsletters, Schemes, brochures, logos, Product packaging, and promotional assets.
- Supervised product and packaging design processes, ensuring high-quality production for Fena's creative projects.
- Organized channel partner meets, dealer meets, and retailer engagements to strengthen market presence. Contributed to team efforts by delivering impactful creative solutions aligned with business goals.
Senior Executive Worker - Sahara India Pariwar, Dec. 12 - June 2015
Coordinated with business heads across verticals (Qshops, Kids Care, Jewelry, etc.) for branding and marketing needs. Designed collateral materials such as product brochures & packaging, and POSM, advertisements. Managed vendor relationships for printing and production to ensure high-quality marketing outputs.
Graphic Designer - The Print Bazaar, Jan 2010 - Nov 2012.
Managed corporate clients' requirements for creative designs and oversaw the production department. My responsibilities included designing a wide array of marketing and branding materials. Additionally, responsible for the offset printing process, ensuring high-quality production and timely delivery of projects.
