Uday Salwan

Marketing professional with 2+ years of experience in automotive marketing at BYD India, specializing in integrated marketing, product launches, brand activations, dealer marketing, digital marketing and customer engagement. Proven track record of driving measurable business outcomes, including a 70% increase in Tier-2 dealership leads, 130% growth in overall digital reach and 20% growth in referral sales. Experienced in managing cross-functional teams, agencies and dealership networks to deliver high-impact marketing initiatives.

Senior Executive at BYD India Pvt. Ltd (2024-07 – Present)

• Led integrated go-to-market execution for BYD eMAX 7, SEALION 7 and DM-i technology, driving launch communications, experiential marketing, dealer activations and post-launch sustenance across digital and on-ground channels.
• Led BYD India's social media and ORM strategy, overseeing content planning, brand governance, audience engagement and social listening; grew the digital community to 100K+ Instagram and 400K+ Facebook followers while using audience insights to strengthen content strategy and engagement.
• Managed BYD India's integrated marketing execution for Bharat Mobility Global Expo 2025, covering content, social media and event operations for the India launch of flagship SEALION 7; the showcase was recognized with ACKO Drive's "Best of Show" Award.
• Developed and Executed strategic brand collaborations and customer engagement initiatives including ET AI Summit, the KidZania collaboration and BYD's 10,000-customer milestone, managing planning, marketing communications and on-ground execution to strengthen brand awareness and support lead-funnel growth.
• Drove regional dealer marketing across 8 dealer groups, planning product launches, performance campaigns and customer engagement initiatives; leveraged dealer and booking insights to execute targeted interventions that delivered a 70% increase in quality leads at low-lead Tier-2 dealerships.
• Conceptualized and launched BYD's Dealer Content Project, enabling dealer-generated content from activations, events and influencer collaborations to be amplified through brand's official social handles contributing to mutual reach, engagement & follower growth on brand and dealer social handles, increasing overall content reach by 130%.
• Conceptualized and launched BYD Pioneers Club, a curated customer community and experiential program designed to strengthen brand advocacy and UGC; led planning, on-ground execution and content, contributing to a 20% increase in referral sales across key markets.
• Managed cross-functional and external stakeholders including creative/media agencies, media partners and dealership teams to deliver integrated campaigns across digital, social and on-ground channels, ensuring consistent brand execution and market-wide campaign delivery.

Management Trainee at Heidelberg Cement India Pvt. Ltd (2023-07 – 2024-04)

• Executed local marketing activations across key markets to strengthen brand visibility, customer engagement, and market presence.
• Planned and executed dealer, retailer, and contractor engagement initiatives to strengthen channel relationships and drive awareness of key brand initiatives.
• Coordinated in-shop branding and POSM deployment across retail touchpoints to strengthen brand visibility and enhance point-of-sale presence.
• Collaborated with sales teams and channel partners to execute trade marketing initiatives and ensure consistent brand presence across local markets.

MBA in Marketing & HR – Thapar Institute of Engineering & Technology (2021-07 – 2023-07)

B.A. (Hons.) in Psychology – University of Delhi (2016-07 – 2019-06)