Umamaheshwar

MBA (General) student at the University of Hyderabad, India, with experience in scaling digital media platforms and driving audience growth. Skilled in digital marketing, data-driven content strategy, social media management, and platform performance analysis. Experienced in applying analytics to optimize engagement, reach, and growth initiatives. Seeking roles in digital strategy, marketing, growth, and analytics-driven business functions.

Youtube Manager, Operations and Production Intern - The Better India - Remote

(2024-03 - 2024-06)

• Led visual content optimization (50+ thumbnails), resulting in +36% impressions and +36.73% views
• Drove 194% subscriber growth by improving audience acquisition and engagement mechanics
• Increased community reach by 120,000%+ impressions via strategic content rollout
• Optimized around 40+ old videos and published 50+ videos with proper SEO

Channel Head & Digital Strategy Lead | Social Media Manager - Lyricsified (YouTube Digital Media Channel) (Sold and Acquired) - Telangana, India

(2021-12 - 2024-02)

• Founded and scaled a digital media channel from 0 to 456K+ subscribers, generating 800M+ total impressions
• Drove channel growth through data-driven content strategy, leveraging YouTube Analytics (audience retention, CTR, traffic sources)
• Executed end-to-end content operations, including market trend analysis, video editing, graphic design, and platform SEO
• Optimized video titles, tags, and thumbnails to maximize discoverability and sustained audience engagement
• Transferred ownership of the channel to a third-party client, demonstrating asset creation and handover execution

Master of Business Administration (General) - General - University of Hyderabad (2025-07 - 2027-05)

Bachelor of Science - Data Science - Osmania University (2021-06 - 2024-05)