Umesh Krishna

A dedicated Territory Sales Officer at Berger Paints, I specialize in managing and expanding market presence within my region. With a passion for providing innovative and high-quality paint solutions.

Sales Officer at Berger Paints India (2024-09 – 2025-08)

Drives volume and value targets in the Area/Geography

• Achieving volume and value sales target for Area/Geography.
• Operation of trade schemes in retail as per approval.
• Identify and target new dealers(dealer Communication based on new and existing dealer).
• Executing Marketing and Growth initiatives among good, average, and poor dealers based on stock, resources and customer footfall.
• Market place execution
• Ensure color bank availability and functioning across retail market.
• Successful Placement of New Product at all Dealer points and new product detailing and demo.
• Merchandising activity ( poster/in-shop branding/product visibility, display boards placed) for desired products.
• Painter engagement.
• Awareness of upcoming opportunities for dealers and how to tap them effectively.
• Channel market intelligence and competition info from the market.
• Effective complaint handling.
• Planning of monthly targets for the dealers and painters, competition painter mapping.
• Controlling ODOS.

Assistant Manager – Sales & Distribution at Godfrey Phillips India (2025-10 – Present)

• Driving market performance and operational efficiency across the AM Zone by executing sales strategies to achieve secondary sales targets across multiple product categories.
• Managing distributor network operations and infrastructure through effective WD (Distributor) Management systems to ensure business efficiency and market coverage.
• Analyzing Sales & Distribution (S&D) data to identify market trends, performance gaps, and strategic growth opportunities.
• Overseeing visibility management initiatives and supporting successful launch and execution of new products in the market.
• Coordinating supply chain operations between customers, distributors, and dispatch offices to ensure seamless product availability and delivery.
• Leading, training, and coaching Sales Executives and Team Leaders to enhance team productivity, performance, and execution standards.
• Demonstrating strong capabilities in team management, analytical thinking, negotiation, relationship management, and effective communication.

MBA in Marketing and Finance – International Institute of Business Studies, Bangalore (2022 – 2024)

BBA in HR and Marketing – Vishwa Vishwani Institute of Systems and Management (2018 – 2021)